Nationally Renowned Knee Specialist Dr. Thomas Meade Joins Coordinated Health

Nationally Renowned Knee Specialist Dr. Thomas Meade Joins Coordinated Health

Lehigh Valley surgeon has performed over 15,000 knee procedures

Lehigh Valley, Pa. (Vocus) June 4, 2010

Thomas D. Meade, M. D., a nationally renowned knee specialist who has performed over 15,000 knee procedures in his career, has joined Coordinated Health. Beginning June 1, Dr. Meade will see patients at Coordinated Health facilities in Allentown, Bethlehem, Brodheadsville and Hazelton.

"Coordinated Health's integrated delivery system is popular among both patients and providers, and as a result, they lead the region in patient experience while managing quality and cost of services,” said Dr. Meade. "I'm excited to offer my patients solutions to their healthcare obstacles as part of Coordinated Health’s integrated healthcare network.”

Coordinated Health has a physician staffed “Care on Call” facility available 24/7 to address patient concerns and provide same-day access to specialists. The shared information network, linking all locations, allows physician specialists, anesthesiologists, radiologists and physical therapists to expedite patient care. Providers can quickly address issues that arise regarding pre, post and intra-operative care, thus reducing the risk of infection and error.

Dr. Meade limits his practice to knee surgery, treating both sports injuries and joint replacements. His unique experience in treating knee injuries from ages 12-to-99 affords him the insight and experience to treat the entire spectrum of knee disorders, from small meniscal tears and ACL and PCL injuries to advanced arthritis. He performs more than 1,000 knee surgeries annually split between knee replacements (resurfacings) and complex arthroscopic knee surgeries.

In addition, Dr. Meade serves as a consultant-designer to major orthopedic implant companies and has developed knee instrumentation, industry changing surgical techniques, pioneered clavicle surgery in the Valley and invented a unique clavicle plate to treat athletes with clavicle fractures - the only non-knee surgery he performs.

He has also held academic positions at Thomas Jefferson University, Penn State University and Lehigh Valley Hospital. A publisher of books, chapters and articles, Dr. Meade serves as a training camp consultant to the Philadelphia Eagles and Valley Preferred Cycling Center. He is also the host of two popular television programs: “ Real Life in the OR” and “ Inside Medicine with Dr. Tom Meade.”

“We are excited about the surgical expertise and energy Dr. Meade brings to Coordinated Health,” said Emil J. Dilorio, M. D., founder and medical director at Coordinated Health. “With his addition, we look forward to serving even more families, athletes and businesses in the greater Lehigh Valley.”

Located throughout the greater Lehigh Valley and Poconos, Coordinated Health is a regional healthcare network with an emphasis on musculoskeletal care. It encompasses physician specialists, physical therapists, in-patient and outpatient surgical care, imaging centers and rehabilitation services.

About Coordinated Health

Coordinated Health is an integrated regional provider of primarily musculoskeletal care. It serves the Lehigh Valley, Monroe County, the Mahoning Valley, as well as Hazelton and the Wyoming Valley. The seven locations and two surgical hospitals have specialists in joint replacement, spine, sports medicine, hand, foot and ankle, arthritis and osteoporosis, as well as plastic and cosmetic surgery. These specialties are supported by regional rehabilitation and imaging services. In addition, Coordinated Health has sports medicine partnerships with Lehigh University, Lafayette College, Moravian College, and numerous local school districts.

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Bernard Hodes Group Scores Most Client Wins at SHRM'S Annual Creative Excellence Awards Ceremony; FSC Securities and Rabobank Earn Grand Prize Honors; FedEx Career Site Takes Home First Place Awards

Bernard Hodes Group Scores Most Client Wins at SHRM'S Annual Creative Excellence Awards Ceremony; FSC Securities and Rabobank Earn Grand Prize Honors; FedEx Career Site Takes Home First Place Awards

Bernard Hodes Group and the Bernard Hodes Global Network, leading providers of worldwide integrated talent solutions, took home top honors at Recruitment Marketplace's Creative Excellence Awards Competition held at the Society of Human Resources Management's (SHRM) Annual Staffing Management Conference in New Orleans, LA. Hodes won a total of 49 awards on behalf of 36 clients (www. hodes. com/cea). This also represented the highest number of client wins in the competition for an agency.

New York City, NY (PRWEB) May 15, 2007

Bernard Hodes Group and the Bernard Hodes Global Network, leading providers of worldwide integrated talent solutions, took home top honors at Recruitment Marketplace's Creative Excellence Awards Competition held at the Society of Human Resources Management's (SHRM) Annual Staffing Management Conference in New Orleans, LA. Hodes won a total of 49 awards on behalf of 36 clients (www. hodes. com/cea (http://www. hodes. com/cea)). This also represented the highest number of client wins in the competition for an agency.

Both FSC Securities Corporation and Rabobank received first place and grand prize distinctions. FSC Securities Corporation (U. S.) won in the print advertising category while the Rabobank (the Netherlands) honors demonstrated Hodes' capabilities in the non-print category with a unique multimedia interactive solution. Among other clients winning multiple awards were GlaxoSmithKline(GSK), Radian and the New York Police Department (NYPD).

"We are pleased to have captured the most honors among a variety of clients than any other participant in the competition," said Alan V. Schwartz, president and CEO of Bernard Hodes Group. "More than anything else, it emphasizes our commitment to offering each and every Hodes customer a quality solution."

Additionally, the Hodes created FedEx careers Web site received first place honors in the category for Best Career Web Site. The FedEx site utilizes the award winning talent management product, Hodes iQ (http://www. hodesiQ. com (http://www. hodesiQ. com)), Hodes iQ's state-of-the art concept search product called Engenium, as well as Hodes QTrac (http://www. hodes. com/qtrac (http://www. hodes. com/qtrac)) analysis tools.

The winning solution answered a three-fold FedEx recruiting challenge:

1. Maximize the natural volume of traffic from fedex. com funneling into the career site

2. Showcase their leading employment brand

3. Create a true candidate lead-generation system for all operating companies of FedEx

Other winning entries honored work produced for the following Hodes clients: AIG Financial Advisors, American Express, Anne Arundel Medical Center, Baby BC, Bank of America, Bergdorf Goodman, Broward General Medical Center, Business Objects, Cisra, Federal Bureau of Investigation, FedEx, Ford, HSC Hospital for Sick Children, McGuire Medical Center, MediCorp Health System, The Methodist Hospital, M. D. Anderson Cancer Center, MHA/MHHRA, Royal Dutch Navy, Royal Mail, Seton Family of Hospitals, Southern Maryland Hospital, Tiffany & Co., Transport for London, Tulane University Hospital & Clinic, UPHS Nursing, US Trust, Wellpoint-Anthem Prescription, Wyndham Vacation Ownership.

About SHRM's Staffing Management Conference

SHRM's Staffing Management Conference & Exposition (formerly Employment Management Association Conference & Exposition) -- is the only SHRM conference dedicated to HR professionals specializing in employment and staffing. It is specifically designed to focus on the distinctive interests and professional development needs of staffing management professionals. The Creative Excellence Awards has been a key feature of this conference for decades and is the only creative awards competition of its kind recognized by the human resources industry.

About Bernard Hodes Group

Bernard Hodes Group is a leading fully integrated talent solutions provider, Bernard Hodes Group (http://www. hodes. com (http://www. hodes. com)) offers solutions that often combine multiple service offerings from the Company's core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (see http://www. hodesiQ. com (http://www. hodesiQ. com)). All solutions are developed and measured within the company's 360-degree process methodology. The company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a part of Omnicom Group, Inc., (NYSE - OMC) (www. omnicomgroup. com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skill set.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www. HRmarketer. com) on behalf of the company listed above.

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Good Samaritan Hospital is First in the State to Receive Dual Stroke Center Designations

Good Samaritan Hospital is First in the State to Receive Dual Stroke Center Designations

The Stroke Center at Good Samaritan Hospital in Suffern, New York is the first center in the state to receive both the Gold Seal of Approval™ certification by the Joint Commission on Accreditation of Health Care Organizations as a Primary Stroke Center as well as official designation as a Stroke Center by The New York State Department of Health.

Bridgewater, NJ (PRWEB) August 25, 2005

The Stroke Center at Good Samaritan Hospital in Suffern, New York is the first center in the state to receive both the Gold Seal of Approval™ certification by the Joint Commission on Accreditation of Health Care Organizations as a Primary Stroke Center as well as official designation as a Stroke Center by The New York State Department of Health.

"We're proud to be the first Stroke Center in the state to achieve these important distinctions," said Michael Schnieders, Executive Vice President and Administrator of Good Samaritan Hospital. "This certification and designation means that Good Samaritan Hospital is providing leading edge care for stroke patients. We're proud to have achieved the Joint Commission Primary Stroke Center Gold Seal Certification, which validates our belief that we are providing the very best care available to our patients."

Hospitals with state-Designated Stroke Centers meet the Brain Attack Coalition guidelines, a model that requires that centers include acute stroke teams available to respond 24 hours a day, seven days a week; a specialized unit dedicated to stroke care; appropriate laboratory services; and an experienced staff that undergoes regular continuing medical education.

Accreditation and certification by Joint Commission on Accreditation of Healthcare Organizations (JCAHO) acknowledges the high quality of care for acute stroke provided by the staff at Good Samaritan, under the guidance of the stroke team. The Joint Commission's Primary Stroke Center Certification is also based on the recommendations for primary stroke centers published by the Brain Attack Coalition as well as the American Stroke Association's statements/guidelines for stroke care.

"Good Samaritan Hospital has demonstrated that its stroke care program follows national standards and guidelines that can significantly improve outcomes for stroke patients," says Charles A. Mowll, Executive Vice President, Business Development, Government, and External Relations, Joint Commission.

According to Stuart Lestch, MD, a neurologist and director of the Stroke Center at Good Samaritan Hospital, this award emphasizes the quality of healthcare delivery offered at Good Samaritan. “We have built this program to offer the highest level and quality of clinical care available for the people of our community,” noted Dr. Letsch. “The Stroke Center is yet another important part of the high quality continuum of first-class, leading edge healthcare that is being provided at Good Samaritan Hospital.”

A stroke, which is sometimes also called a “brain attack,” occurs when a blood vessel (artery) that supplies blood to the brain bursts or is blocked by a blood clot. Within minutes, the nerve cells in that area of the brain are damaged, and they die within a few hours. As a result, the part of the body controlled by the damaged section of the brain cannot function properly. The concept behind Designated Stroke Centers is to reduce mortality and complications and improve clinical outcomes so more people who experience stroke can go home to resume the rest of their lives, instead of having to go to long-term care or extensive rehabilitation.

Designated Stroke Centers administer clot-busting therapy and respond with needed tests and exams for acute stroke patients better than hospitals lacking certification, according to two new studies presented at the American Stroke AssociationÂ’s 2005 International Stroke Conference earlier this year in New Orleans. Giving clot busters within three hours of symptom onset can reduce disability from stroke.

“The success of treatment for stroke depends greatly on people’s ability to recognize signs and symptoms of a brain attack, or a stroke, and in getting to the hospital quickly,” said Dr. Lestch, who noted the five warning signs of stroke, which include:

Sudden numbness or weakness of the face, arm or leg, especially on one side of the body,

Sudden confusion, trouble speaking or understanding,

Sudden trouble seeing in one or both eyes,

Sudden trouble walking, dizziness, loss of balance or coordination,

Sudden, severe headache with no known cause.

“If you or anyone you are with experience one or more of these symptoms, it is essential to get to a hospital immediately. Treatment within three hours of symptom onset can be the difference between full recovery and long-term problems,” said Dr. Lestch.

Good Samaritan Hospital is a member of Bon Secours Health System, Inc., one of the nationÂ’s leading Catholic healthcare systems. It is also part of the regional Bon Secours Charity Health System, which includes St. Anthony Community Hospital in Warwick, NY and Bon Secours Community Hospital in Port Jervis, New York. Additionally, Bon Secours Charity Health System provides the services of a Certified Home Health Agency, two long-term care facilities, an assisted living and adult home facility and several other medical programs. For more information about the Stroke Center at Good Samaritan Hospital, or any of its programs, visit their website at www. goodsamhosp. org, or contact Good Samaritan Hospital at 845-368-5000.

Media Contact:

John Lonsdorf

R&J Public Relations, LLC

(908) 722-5757

Jlonsdorf@RandJpr. com

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U. S. CAD 'BIM in Practice Conference' Raises Money for Environmental and Energy Study Institute

U. S. CAD 'BIM in Practice Conference' Raises Money for Environmental and Energy Study Institute

Region's premier building information modeling event draws industry leaders from architectural, building engineering, civil and construction fields

Costa Mesa, CA (PRWEB) July 29, 2009

U. S. CAD, the Western U. S.'s largest provider of Building Information Modeling (BIM) products and services, and one of Autodesk's largest solutions resellers, hosted a "BIM in Practice Conference" at the Southern California Edison Sustainability Center on Tuesday, July 21, 2009. This thought-leadership event created industry awareness about BIM among top design - and construction-industry professionals and raised money for the Environmental and Energy Study Institute (EESI). The EESI is a non-profit organization dedicated to educating policymakers, developing innovative policies to protect the climate and ensuring a healthy, secure, and sustainable future for America. Attendees heard first hand from industry leaders about important trends and changing practices in design and construction, while contributing to a valuable cause.

"With more than 100 attendees, the BIM in Practice Conference was a 'must-attend' event for business owners, principals and executive managers wanting to learn more about Building Information Modeling, BIM's interaction with Sustainable Design, and how these initiatives will enable businesses to stay competitive at this critical time in the design industry," said Danny Counts, CEO of U. S. CAD. "In this one-day conference, attendees gained in-depth knowledge of the latest Autodesk BIM and Sustainable Design technologies, and learned valuable BIM Implementation tips from various leaders in the A/E/C/O community in Southern California, while raising money for an important cause − the Environmental and Energy Study Institute."

The BIM in Practice Conference featured industry experts discussing first hand their experiences with BIM, why their organizations are adopting BIM technology, the BIM adoption process, the cost-saving benefits of transitioning to BIM, and advice they would give the design and construction community with respect to transitioning their own organizations to BIM. Among the presenters at this conference were:
Daniel Hebert, LEEP AP, President - U. S. CAD Nat Wilson, Campus Architect - California State University, Northridge Matt Heideman, Project Manager - Psomas John Robinson, LEED AP, Director of Information Technology/Associate - LPA Kerry Parker, LEED AP, Managing Principal - T. M.A. D. Taylor & Gaines Nicolas Zent, LEED AP, BIM Manager - C. W. Driver Frank Peters, Construction Modeling Manager - McCarthy

About U. S. CAD
U. S. CAD is a BIM and manufacturing industry consultant and the largest Autodesk Authorized Value Added Reseller on the West Coast. U. S. CAD specializes in helping its customers integrate BIM, Sustainable Design and Digital Prototyping technologies within their organizations by incorporating a variety of Autodesk solutions along with implementation, training, BIM modeling and production, and configuration services. U. S. CAD's expertise is sought after by an impressive array of companies because of their expertise in implementing advanced technologies and their unique mix of services including process assessment and consulting, knowledge assessment, flexible expert training options, project mentoring and technical support services. U. S. CAD has offices in Costa Mesa, Los Angeles, San Diego, Las Vegas and Honolulu.

"At U. S. CAD, we are well aware that AutoCAD and Autodesk Building Information Modeling software are critical applications around which you have built the success of your business," said Counts. "Because of this, it is important that U. S. CAD can support you and offer your extended design team with unique services such as BIM Implementation, Production, and Content Development. U. S. CAD continually strives to ensure you receive the service and support you need to be successful in today's changing markets."

To find out all the ways U. S. CAD helps its customers "Achieve More!" go to http://www. uscad. com (http://www. uscad. com) or http://www. uscadbim. com (http://www. uscadbim. com).

About Environmental and Energy Study Institute
The Environmental and Energy Study Institute (EESI) is a non-profit organization established in 1984 by a bipartisan, bicameral group of members of Congress to provide timely information and develop innovative policy solutions that set us on a cleaner, more secure and sustainable energy path. EESI accomplishes these objectives in three ways: Policymaker Education, Networking & Coalition Building, Policy and Development. EESI is governed by a diverse Board of Directors made up of environmental, business and academic leaders and has a multidisciplinary professional staff. For more information or to make a donation visit: http://www. eesi. org (http://www. eesi. org).

U. S. CAD and L. A. CAD are trademarks of U. S. CAD, Inc.

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DoubleStar's Recruitment Consulting Business Celebrates 15th Anniversary

DoubleStar's Recruitment Consulting Business Celebrates 15th Anniversary

Leading talent acquisition and recruitment process outsourcing firm turns a $6,000 initial investment into over $120 million in revenue.

West Chester, PA (PRWEB) August 5, 2008

On August 15, 1993 DoubleStar, Inc., a leader in Talent Acquisition, Recruitment Process Outsourcing (RPO), and Talent Measurement solutions, opened for business with the mission of helping organizations find outstanding talent while also improving their recruiting process and function. Out of the co-founder's spare bedroom, with a $6,000 cash advance on his credit card and a PowerPoint presentation, DoubleStar was launched.

Fifteen years later, through partnerships with over 250 of the East Coast's leading employers including the likes of Aramark, Albert Einstein Healthcare Network, Capital One, Home Depot, TD Bank, GlaxoSmithKline, Johnson & Johnson JPMorgan Chase, SAP America, Siemens Medical Solutions, Main Line Health System, TEVA Pharmaceuticals USA, and Travelers Insurance, DoubleStar has delivered over $120 million in innovative staffing and talent measurement solutions designed to meet the unique needs of market-leading organizations.

"DoubleStar has been able to create a wonderful success story in the Human Capital space. They are a privately held company that has continued to grow organically, without the help of outside capital," notes Debbie McGrath, CEO of HR. Com. "Over the years, as their business has matured, they have also been able to leverage one of their core strengths - an intense focus on delivering measurable results to clients. In 2007, they launched the industry's first web-based Workforce Analytics product, enabling organizations to measure all types of talent management data, including detailed staffing metrics, to make better business decisions."

DoubleStar delivers the following services and technology:
On Demand Project Recruiting Talent Intelligence Recruitment Process Outsourcing Process Optimization and Consulting Workforce Analytics Products and Services "It has been immensely gratifying to create a company that anticipated the recruitment industry's need for outsourced professional services long before the term RPO ever existed," said Harry Griendling, co-founder of DoubleStar. "The dedication and hard work of our staff, combined with the insight and direction provided by our clients, really helped us shape a company that has consistently delivered long-term value to our clients and great careers for our employees. I am thankful everyday for our great team, and our strong, durable client relationships."

In celebration of their anniversary, DoubleStar is offering new Recruitment Process Outsourcing (RPO) clients a 15% discount for the first year on any new multi-year agreement signed before December 31, 2008.

About DoubleStar:
DoubleStar, Inc, a leading provider of Talent Acquisition, RPO, and Talent Measurement solutions, helps clients optimize their human capital practices for enhanced operational and financial performance. A two-time INC. 500 consulting firm, DoubleStar has appeared a record six times in the Philly 100 list of fastest - growing companies, has been named by Benchmark Communications as one of the top 25 companies in the world for Best Practices in Human Capital Management, and was named by Gartner as one of the "Cool Vendors" for Talent Management solutions. More information can be found at www. doublestarinc. com.

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UPI Writer Lidia Wasowicz Pringle Releases New Book, Available Now

UPI Writer Lidia Wasowicz Pringle Releases New Book, Available Now

In her bold and balanced new book, Suffer the Child: How the Healthcare System Is Failing Our Future, award-winning investigative reporter and UPI senior science writer, Lidia Wasowicz Pringle, provides urgent reasons why national attention must be focused on the health of our children.

STERLING, Va. (PRWEB) February 17, 2007

 "Our children are our future, and those who are healthy and suffering, are faced with an increasingly challenging and complex health care system. Lidia Pringle in Suffer the Child not only documents the ways in which we are failing our children, but what we can do to begin to effect change through improved communication, collaboration, and cooperation; reaching beyond the latest drugs to non-pharmaceutical treatment alternatives," said David Riley, MD, Editor in Chief, EXPLORE: The Journal of Science and Healing, Clinical Associate Professor, UNM Medical School; Founder, Integrative Medicine Institute.

Based on a two-year investigation of hundreds of documents and 250 interviews with pediatric specialists and advocates, the meticulously researched work paints a disturbing picture of our children's health and an ailing system charged with its care.

Among the dramatic findings:

-- Chronic conditions, including asthma and autism, are creeping onto pediatric patient charts at alarming rates. The prevalence of asthma alone has risen 232 percent in 30 years. No one seems to know exactly why.

-- Health problems usually associated with adulthood, such as obesity and diabetes, are plaguing ever-younger age groups.

-- Suicide and mental illness--from attention deficit to bipolar disorder--are marring what should be the carefree years. Black box warnings of potential suicidal thoughts in adolescents adorn antidepressant labels, casting doubt on years of assurances of the drugs' safety and effectiveness.

-- While some of the worst childhood scourges, such as polio and smallpox, have been eradicated, a new wave of insidious illnesses has emerged that neither time nor treatments can heal. Their reported incidence continues to rise, disabling at present more than 9 million minors.

In digging beneath the headlines, Suffer the Child explores such questions as:

-- Is the increasing incidence of childhood ailments due to better diagnostic tools and clearer medical understanding or are these really burgeoning epidemics caused by environmental, familial, societal, genetic, or other factors?

-- How much is known about the long-term effects of medicines given our children whose brains and bodies are still growing and developing?

-- How does a physician decide on a treatment course, when some 70 percent of drugs used with children are not approved for children?

-- Are we properly balancing preventive strategies, drug treatments, and non-pharmaceutical alternatives?

-- How can parents weigh wisely whether a certain medication--be it vaccine or Ritalin or aspirin--will help or harm their child?

-- How well is the medical community balancing protecting child research participants while promoting needed scientific inquiry?

-- To what extent does pharmaceutical industry influence seep into the doctor's, regulator's, and researcher's office?

With its unprecedented compilation of facts and information, Suffer the Child is a vital resource for policymakers, healthcare professionals, parents, and anyone concerned with the future of our children's health.

About the Author. Award-winning investigative reporter, Lidia Wasowicz Pringle, joined United Press International 30 years ago while still an undergraduate student, working as a general news reporter, broadcast editor, and the first female investigative reporter in the UPI Pacific Division. Since 1982, she has served as West Coast Science Editor, Science Writer and, currently, Senior Science Writer, specializing in in-depth reporting of science/medical topics of interest to UPI's worldwide clientele. Her most recent 15-part series on diets and obesity was nominated for the 2005 Communications Award, National Academies Keck Futures Initiative. This is Ms. Pringle's first book. She lives in Mill Valley, California with her husband and two children.

As Much as 29.5 Percent Click Fraud in GoogleÂ’s Pay-Per-Click Search Engine, Reports MarketingExperiments. com

As Much as 29.5 Percent Click Fraud in GoogleÂ’s Pay-Per-Click Search Engine, Reports MarketingExperiments. com

New research published in The Marketing Experiments Journal sheds light on growing click fraud problem.

Atlantic Beach, Fla. (PRWEB) August 1, 2005

Research recently published in MarketingExperiments. comÂ’s online publication, The Marketing Experiments Journal, reveals up to 29.5 percent of paid search traffic may be fraudulent.

“From our research, we found that it is unlikely an individual committing click fraud by clicking an ad over and over will go undetected by Google,” said Flint McGlaughlin, director of MEC labs. “But our research also shows that when more sophisticated systems and software are used, only a small percentage of the fraud is detected, with fraud increasing proportionate to the bid price.”

The click fraud research brief can be found at www. MarketingExperiments. com and outlines what click fraud is, how significant of a problem it is and how it can successfully be avoided.

The experiment was conducted in conjunction with Los Angeles-based Clicks2Customers. com and focused on three pay-per-click (PPC) campaigns running during a 10-day period in 2005. Duplicate clicks were determined by comparing IP addresses, language, browser settings, referring URL, time of click, operating system, browser plug-ins and country of origin.

“Our random sample of PPC campaigns uncovered as much as 29.5 percent PPC fraud and showed that Google was able to account for and credit only a tiny portion of those fraudulent charges,” McGlaughlin said. “Whether it is click fraud or the lesser known impression fraud, these fraudulent clicks can cause a lot of damage to advertisers because it drains their budgets. Companies should be aware of how big of a problem it really is and be equipped to more aptly detect it.”

MarketingExperiments. com is an online research laboratory that determines which online strategies and tactics really work in Internet marketing. Results of its experiments are published for free online in The Marketing Experiments Journal.

Those interested in finding out more about the pay-per-click fraud problem can visit: www. MarketingExperiments. com.

About MarketingExperiments. com

MarketingExperiments. Com (MEC) is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. MEC engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments. com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www. MarketingExperiments. com.

MarketingExperiments. com Media Contacts:

David Politis, Politis Communications, 801-523-3730(work)/801-556-8184(cell), or

Rachel Atkinson, Politis Communications, 801-523-3730,

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