Thursday, September 30, 2010

DesRosiers Architects Designed SMART USA Dealership and Headquarters Receives Silver LEED Certification

DesRosiers Architects Designed SMART USA Dealership and Headquarters Receives Silver LEED Certification

DesRosiers Architects designed SMART Center Bloomfield is the first commercial building in Bloomfield Township to receive LEED Certification from the United States Green Building Council (U. S.G. B.C.)

Bloomfield Hills, MI (PRWEB) March 29, 2009

DesRosiers Architects proudly announces that their design of smart USA corporate headquarters and dealership located in Bloomfield Township, Michigan has been awarded a LEED (Leadership in Energy and Environmental Design) Silver-level Certification by the U. S.G. B.C. (United States Green Building Council). The building is the first commercial structure in Bloomfield Township to receive LEED certification.

"The facility is very unique as it serves a dual purpose," states Al Paas, DesRosiers Architects Vice President and Project Architect. "It was necessary for the original building to be converted to act as both the local smart dealership and also the World Headquarters for smart USA." The project was a renovation and conversion of an existing 20,000 S. F. commercial building that originally housed Toyota of Bloomfield and is located at 1765 S. Telegraph Rd. a half mile north of Square Lake Road in Bloomfield Township.

The LEED Green Building Rating System™ is the most respected and widely used environmental standard for commercial buildings and a nationally accepted benchmark for the design, construction and operation of environmentally responsible architecture. smart center Bloomfield will be utilized as the prototype for future dealerships. Therefore, the goal of this project was to create an energy efficient building that will utilize less energy, consume less water, and create an environment conducive to the well being and comfort of its occupants. smart center Bloomfield earned LEED Silver-level certification by achieving rigid performance requirements in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.

Sustainable Project Highlights:
The building's aging roofing system was updated with the addition of insulation to increase energy efficiency as well as installing a roofing material with high solar reflectance value to minimize thermal gradient difference thus reducing heat gain around the building's mechanical equipment to optimize performance.

The building is also constructed to use 40% less water than similar structures that maintain the same occupancy through low flow fixtures, sensors, and waterless urinals.

The building landscaping is drought resistant and will not require a permanent irrigation system beyond initial watering. The building also conserves water usage for landscaping by utilizing an underground tank that collects reclaimed water from roof drainage for plant irrigation.

Prior to commencement of interior renovation, the general contractor created a construction Indoor Quality Management plan to be followed by all contractors and documented during the construction process. 83% of Construction waste was diverted from landfills by utilizing haulers and waste management resources that recycles waste.

The project used more than 47% by cost of its materials from regional resources to reduce energy usage and pollution inherent in the transportation of materials in addition to supporting local and regional economies.

In addition, more than 20% by cost of all materials have a recycled content of post consumer and pre-consumer.

93% of all new wood based products used for this project are certified by Forest Stewardship Council.

100% of the building's electricity usage was purchased from renewable resources through a (2) year renewable contract.

90% of all equipment and appliances are energy star compliant to reduce power demand.

In order to improve indoor air quality, all paints, carpet systems, adhesives and sealants, composite wood and Agrifiber products have been specified to be low-VOC.

There is currently an ongoing permanent recycling program implemented among employees to recycle paper, metal, cardboard and plastics.

Bike racks and preferred carpool parking has also been provided to encourage energy conservation. Both the showroom and headquarters are designated as a smoke-free environment.

After 35 years, DesRosiers Architects has the reputation of pushing architectural envelope. Louis DesRosiers comments, "It has been our priority to predict and understand the shifts in market needs, desires and demands. Therefore, designing for the environment has been placed as a priority for our firm. And we were honored to have been part of such a precedent-setting project for Bloomfield Township."

About the U. S. Green Building Council
The U. S. Green Building Council is a nonprofit membership organization whose vision is a sustainable built environment within a generation. Its membership includes corporations, builders, universities, government agencies, and other nonprofit organizations. Since UGSBC's founding in 1993, the Council has grown to more than 17,000 member companies and organizations, a comprehensive family of LEED® green building rating systems, an expansive educational offering, the industry's popular Greenbuild International Conference and Expo (www. greenbuildexpo. org), and a network of 79 local chapters, affiliates, and organizing groups. For more information, visit www. usgbc. org.

About DesRosiers Architects
Louis DesRosiers, a third generation architect, founded DesRosiers Architects in 1974. The firm provides professional architectural design services, master planning, project management, and related services. Composed of design professionals, DesRosiers Architects is dedicated to creating only the highest quality architecture from the traditional to the state-of-the art. Projects include residential, commercial and institutional architecture. The company believes that the hallmark of quality design is its response to the needs of the client and the specific challenges of each project. The designers strive to successfully balance economy, efficiency and environment in all of their work. For more information on DesRosiers Architects please visit www. desarch. com or call Louis DesRosiers at 248-642-7771.

If you'd like more information about DesRosiers Architects, or to schedule an interview with Louis DesRosiers, please contact Kristin Holder, Holder Media Group, LLC at 248/561-6654.

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Monday, September 27, 2010

Prescription Copay Assistance for Patients taking Gleevec or Tasigna for Philadelphia chromosome-positive Chronic Myelogenous Leukemia (Ph+ CML)

Prescription Copay Assistance for Patients taking Gleevec or Tasigna for Philadelphia chromosome-positive Chronic Myelogenous Leukemia (Ph+ CML)

Novartis Pharmaceuticals Corporation offers a prescription copay assistance program for Ph+ CML (Chronic Myelogenous Leukemia or Chronic Myeloid Leukemia) patients through the My CML Circle Copay Assistance Program (www. mycmlcircle. com).

East Hanover, NJ (PRWEB) February 27, 2009

Novartis Pharmaceuticals Corporation is helping patients save money on out of pocket costs for GLEEVEC® (imatinib mesylate) tablets and TASIGNA® (nilotinib) 200-mg capsules prescriptions with My CML Circle. The program provides GLEEVEC and TASIGNA patients being treated for Philadelphia chromosome-positive (Ph+) chronic myelogenous leukemia (CML) with prescription copay assistance. No matter where patients are in their Ph+ CML treatment journey, My CML Circle Copay Assistance Program is there for them. To participate, visit the My CML Circle Web site at www. mycmlcircle. com or call 1-888-625-2333.

Here's how it works:
 If patients are starting on, or currently taking, GLEEVEC (http://www. mycmlcircle. com/patient/Gleevec-safety-information. jsp) (http://www. mycmlcircle. com/patient/Gleevec-safety-information. jsp (http://www. mycmlcircle. com/patient/Gleevec-safety-information. jsp))] 400 mg, they can receive up to $15 per prescription refill for 12 refills. This is a total savings of up to $180 of prescription copay assistance.  If patients are already taking a higher dose of GLEEVEC or their healthcare provider increases their dose of GLEEVEC, they can receive up to $25 per prescription refill for 12 refills. This is a total benefit of up to $300 of prescription copay assistance.  If patients are currently taking TASIGNA (http://www. mycmlcircle. com/patient/Tasigna-safety-information. jsp) (http://www. mycmlcircle. com/patient/Tasigna-safety-information. jsp (http://www. mycmlcircle. com/patient/Tasigna-safety-information. jsp)) or should their healthcare provider transition them to TASIGNA, they can receive up to $50 per prescription refill for 12 refills. This is a total savings of up to $600 of prescription copay assistance.

How to Enroll and Activate The Card

To participate in My CML Circle Copay Assistance Program, all patients need to do is call 1-888-625-2333 to request a card. If they already have a copay card from their doctor, just call the number to enroll and activate it. Patients will provide their 12 digit member ID number, in addition to their name and mailing address to enroll in the program and activate the card.

After activating their copay assistance card, present the card--along with their GLEEVEC or TASIGNA prescription--at their retail pharmacy, specialty pharmacy, and/or mail order pharmacy. Patients will then get valuable savings on their next 12 refill copayments for that prescription.

All pharmacies are invited to process the My CML Circle copay card for GLEEVEC and TASIGNA prescriptions, and there are no network requirements.

Patients whose medications are paid for in whole or in part by federal or state healthcare programs may not obtain prescription copay assistance under this program. Examples of these programs are Medicare, Transitional Assistance Program, Tricare, Medicaid, CHAMPUS, VA and State Maternal.

Patients in the state of Massachusetts are not eligible for My CML Circle Copay Assistance Program. My CML Circle Copay Assistance Program is only available in the U. S. and Puerto Rico.

Additional Benefits

In addition to prescription copay assistance, patients will receive a number of important benefits by enrolling in My CML Circle Copay Assistance Program. These benefits include:

 Informative Ph+ CML brochures that cover topics including managing side effects and the best way to communicate with their healthcare provider  Regular updates about staying on Ph+ CML treatment  Healthy living tips  My CML Circle Copay Assistance Program features

Frequently Asked Questions

 What if patients don't have insurance at all; can they still use the My CML Circle Card?

Yes. They can still use the My CML Circle copay card even if they don't have insurance.

 How long does the My CML Circle Prescription Copay Assistance Program run?

The enrollment period ends on 12/31/09. The program expires on 12/31/10. Novartis Pharmaceuticals Corporation reserves the right to rescind, revoke, or amend this program without notice.

 What are the call center hours of operation?

The call center is open Monday through Friday 8 AM to 10 PM EST, Saturday 8 AM to 5 PM EST, and closed on Sundays.

Please see the full list of frequently asked questions for answers to any additional questions. (http://www. mycmlcircle. com/patient/FAQ-cml-patient-drug-assistance-program. jsp)

For more information about My CML Circle Copay Assistance Program, visit the My CML Circle Web site: www. mycmlcircle. com

About Tasigna
Tasigna (nilotinib) capsules is indicated for the treatment of chronic phase and accelerated phase Philadelphia chromosome-positive (Ph+) chronic myelogenous leukemia (CML) in adult patients resistant or intolerant to prior therapy that included imatinib. Tasigna has been approved in more than 50 countries. The effectiveness of Tasigna is based on hematologic and cytogenetic response rates. There are no controlled trials demonstrating a clinical benefit, such as improvement in disease-related symptoms or increased survival. Please see Important Safety Information below.

Tasigna important safety information

WARNING: QT PROLONGATION AND SUDDEN DEATHS

TASIGNA prolongs the QT interval. Sudden deaths have been reported in patients receiving nilotinib. TASIGNA should not be used in patients with hypokalemia, hypomagnesemia, or long QT syndrome. Hypokalemia or hypomagnesemia must be corrected prior to TASIGNA administration and should be periodically monitored. Drugs known to prolong the QT interval and strong CYP3A4 inhibitors should be avoided. Patients should avoid food 2 hours before and 1 hour after taking dose. Use with caution in patientswith hepatic impairment. ECGs should be obtained to monitor the QTc at baseline, seven days after initiation, and periodically thereafter, as well as following any dose adjustments.

Myelosuppression
Treatment with Tasigna is associated with Grade 3/4 neutropenia, thrombocytopenia, and anemia. Complete blood counts should be performed every 2 weeks for the first 2 months, then monthly thereafter as clinically indicated. Myelosuppression with Tasigna was generally reversible and usually managed by withholding Tasigna temporarily or dose reduction.

QT prolongation
Tasigna prolongs the QT interval. Correct hypokalemia or hypomagnesemia prior to administration and monitor periodically. Avoid drugs known to prolong the QT interval and strong CYP3A4 inhibitors. Use caution in patients with hepatic impairment. Obtain ECGs at baseline, seven days after initiation, and periodically thereafter, as well as following any dose adjustments.

Sudden deaths
There were sudden deaths reported in the safety population and the expanded access program. Ventricular repolarization abnormalities may have contributed to their occurrence.

Elevated serum lipase
Caution is recommended in patients with history of pancreatitis. Check serum lipase periodically.

Liver function abnormality
Serum bilirubin and hepatic transaminases
The use of Tasigna may result in elevations in bilirubin, AST/ALT, and alkaline phosphatase. Check hepatic function tests periodically.

Electrolyte abnormalities
Tasigna can cause hypophosphatemia, hypokalemia, hyperkalemia, hyponatremia and hypocalcemia. Correct electrolyte abnormalities prior to initiating Tasigna and monitor periodically during therapy.

Hepatic impairment
Metabolism of Tasigna is mainly hepatic. Tasigna has not been investigated in patients with hepatic impairment. Caution is recommended in these patients and QT interval should be monitored closely.

Drug interactions
The concomitant use of QT prolonging drugs and strong inhibitors or inducers of CYP3A4 should be avoided as they may affect serum concentration of Tasigna.

Concomitant strong CYP3A4 inhibitors
The concomitant use of strong CYP3A4 inhibitors should be avoided (including, but not limited to, ketoconazole, itraconazole, clarithromycin, atazanavir, indinavir, nefazodone, nelfinavir, ritonavir, saquinavir, telithromycin, voriconazole). Should treatment with any of these agents be required, it is recommended that therapy with Tasigna be interrupted. If interruption of treatment with Tasigna is not possible, patients who require treatment with a drug that prolongs QT or strongly inhibits CYP3A4 should be closely monitored for prolongation of the QT interval, and a dose reduction to ½ the daily dose is recommended (400 mg once daily). If the strong inhibitor is discontinued, a washout period should be allowed before Tasigna is adjusted upward to the indicated dose. Close monitoring for prolongation of the QT interval is indicated for patients who cannot avoid strong CYP3A4 inhibitors. Grapefruit products and other foods that are known to inhibit CYP3A4 should also be avoided.

Concomitant strong CYP3A4 inducers
The concomitant use of strong CYP3A4 inducers should be avoided (including, but not limited to, dexamethasone, phenytoin, carbamazepine, rifampin, rifabutin, rifapentin, phenobarbital). Patients should also refrain from taking St John's Wort. If patients must be co-administered a strong CYP3A4 inducer, the dose of Tasigna may need to be increased, depending on patient tolerability. If the strong inducer is discontinued, the Tasigna dose should be reduced to the indicated dose. Tasigna is a competitive inhibitor of CYP3A4, CYP2C8, CYP2C9, CYP2D6, and UGT1A1. Since warfarin is metabolized by CYP2C9 and CYP3A4, it should be avoided if possible. Tasigna inhibits human P-glycoprotein. If Tasigna is administered with drugs that are substrates of Pgp, increased concentrations of the substrate are likely and caution should be exercised. Tasigna may also induce CYP2B6, CYP2C8, and CYP2C9. Therefore, Tasigna may alter serum concentration of other drugs.

Food effects
Food increases blood levels of Tasigna. Patients should avoid food 2 hours before and 1 hour after taking dose.

Lactose
Since the capsules contain lactose, Tasigna is not recommended for patients with rare hereditary problems of galactose intolerance, severe lactase deficiency, or of glucose-galactose malabsorption.

Pregnancy
Fetal harm can occur when Tasigna is administered to a pregnant woman. Women should be advised not to become pregnant when taking Tasigna.

Adverse reactions
In chronic phase patients, the most commonly reported adverse reactions (>10%) were rash (33%), pruritus (29%), nausea (31%), fatigue (28%), headache (31%), constipation (21%), diarrhea (22%), and vomiting (21%). The most common (>10%) Grade 3/4 adverse reactions were thrombocytopenia (28%), neutropenia (28%), elevated lipase (15%), and hyperglycemia (11%). In accelerated phase patients, the most commonly reported adverse reactions (>10%) were rash (28%), pruritus (20%), and constipation (18%). The most common (>10%) Grade 3/4 adverse reactions were thrombocytopenia (37%), neutropenia (37%), anemia (23%), and elevated lipase (17%). Other serious adverse reactions included pneumonia, febrile neutropenia, leukopenia, intracranial hemorrhage, and pyrexia (Grade 3/4: 2%).

Dose adjustments or modifications
Tasigna may need to be temporarily withheld and/or dose reduced for QT prolongation, hematological toxicities that are not related to underlying leukemia, clinically significant moderate or severe nonhematologic toxicities, laboratory abnormalities, or concomitant use of strong CYP3A4 inhibitors. With concomitant use of strong CYP3A4 inducers, the dose of Tasigna may need to be increased, depending on patient tolerability.

Other patients in whom Tasigna should be used with caution
Tasigna should not be used during pregnancy. Sexually active female patients should use effective contraception during treatment. Women should not breast feed while taking Tasigna. There are no data to support the use of Tasigna in pediatric patients. Use with caution in patients with hepatic impairment.

About Gleevec
Gleevec (imatinib mesylate) tablets are indicated for the treatment of newly diagnosed adult patients with Philadelphia chromosome-positive chronic myeloid leukemia (Ph+ CML) in the chronic phase. Follow-up is limited to 5 years. Gleevec is also indicated for patients with Ph+ CML in blast crisis (BC), accelerated phase (AP), or in the chronic phase (CP) after failure of interferon-alpha therapy.

Gleevec important safety information (1)
Fetal harm can occur when administered to a pregnant woman; therefore, women of childbearing potential should be advised to not become pregnant while taking Gleevec tablets and to avoid breast-feeding while taking Gleevec tablets because of the potential for serious adverse reactions in nursing infants. Sexually active female patients taking Gleevec should use adequate contraception. If the patient does become pregnant while taking Gleevec, the patient should be advised of the potential hazard to the fetus.

Severe (NCI Grades 3/4) lab abnormalities - including neutropenia (3.6%-48%), anemia (1%-42%), thrombocytopenia (

Severe congestive heart failure and left ventricular dysfunction have occasionally been reported. Most of the patients with reported cardiac events have had other co-morbidities and risk factors, including advanced age and previous medical history of cardiac disease. Patients with cardiac disease or risk factors for cardiac failure should be monitored carefully, and any patient with signs or symptoms consistent with cardiac failure should be evaluated and treated.

Dose adjustments may be necessary due to hepatotoxicity, other nonhematologic adverse reactions, or hematologic adverse reactions. Therapy with Gleevec was discontinued for drug-related adverse reactions in 2.4% to 5% of patients. Complete blood counts should be performed weekly for the first month, biweekly for the second month, and periodically thereafter as clinically indicated (for example, every 2-3 months).

A 25% decrease in the recommended dose should be used for patients with severe hepatic impairment. Patients with moderate renal impairment (CrCL = 20-39 mL/min) should receive a 50% decrease in the recommended starting dose and increased as tolerated. Doses greater than 600 mg are not recommended in patients with mild renal impairment (CrCL = 40-59 mL/min). For patients with moderate renal impairment doses greater than 400 mg are not recommended. Gleevec should be used with caution in patients with severe renal impairment.

Patients should be weighed and monitored regularly for signs and symptoms of edema, which can be serious or life-threatening. There have also been reports, including fatalities, of cardiac tamponade, cerebral edema, acute respiratory failure, and GI perforation.

Bullous dermatologic reactions (e. g., erythema multiforme and Stevens-Johnson syndrome) have also been reported. In some cases, the reaction recurred upon re-challenge. Several post marketing reports describe patients able to tolerate the reintroduction of Gleevec at a lower dose with or without concomitant corticosteroids or antihistamines following resolution or improvement of the bullous reaction.

Consider potential toxicities--specifically liver, kidney, and cardiac toxicity, and immunosuppression from long-term use.

Gleevec is metabolized by the CYP3A4 isoenzyme and is an inhibitor of CYP3A4, CYP2D6, and CYP2C9. Dosage of Gleevec should increase by at least 50%, and clinical response should be carefully monitored, in patients receiving Gleevec with a potent CYP3A4 inducer such as rifampin or phenytoin. Examples of commonly used drugs that may significantly interact with Gleevec include ketoconazole, acetaminophen, warfarin, erythromycin, and phenytoin. (Please see full Prescribing Information for other potential drug interactions.)

For daily dosing of 800 mg and above, dosing should be accomplished using the 400 mg tablet to reduce exposure to iron.

Common side effects of Gleevec tablets
The majority of adult Ph+ CML patients who received Gleevec in clinical studies experienced adverse reactions at some time, but most were mild to moderate in severity. The most frequently reported adverse reactions (all Grades) were superficial edema (60%-74%), nausea (50%-73%), muscle cramps (28%-62%), vomiting (23%-58%), diarrhea (43%-57%), musculoskeletal pain (38%-49%), and rash and related terms (36%-47%)*†.

Supportive care may help management of some mild-to-moderate adverse reactions so that the prescribed dose can be maintained whenever possible. However, in some cases, either a dose reduction or interruption of treatment with Gleevec may be necessary.

Gleevec tablets should be taken with food and a large glass of water to minimize GI irritation. Gleevec tablets should not be taken with grapefruit juice and other foods known to inhibit CYP3A4.

Patients should be informed to take Gleevec exactly as prescribed, not to change their dose or stop taking Gleevec unless they are told to do so by their doctor. If patients miss a dose, they should be advised to take their dose as soon as possible unless it is almost time for their next dose, in which case the missed dose should not be taken. A double dose should not be taken to make up for any missed dose.

*Numbers indicate the range of percentages in 4 studies among adult patients, with newly diagnosed Ph+ CML, patients in blast crisis, accelerated phase, and in the chronic phase after failure of interferon-alpha therapy.

†For more detailed study information please see full Prescribing Information.

Disclaimer
The foregoing release contains forward-looking statements that can be identified by terminology such as "suggesting," "may," "commitment," or similar expressions, or by express or implied discussions regarding potential new indications or labeling for Tasigna, the long-term impact of a patient's use of Tasigna or regarding potential future revenues from Tasigna. You should not place undue reliance on these statements. Such forward-looking statements reflect the current views of management regarding future events, and involve known and unknown risks, uncertainties and other factors that may cause actual results with Tasigna to be materially different from any future results, performance or achievements expressed or implied by such statements. There can be no guarantee that Tasigna will be approved for any additional indications or labeling in any market. Nor can there be any guarantee regarding the long-term impact of a patient's use of Tasigna. Neither can there be any guarantee that Tasigna will achieve any particular levels of revenue in the future. In particular, management's expectations regarding Tasigna could be affected by, among other things, unexpected regulatory actions or delays or government regulation generally; unexpected clinical trial results, including unexpected new clinical data and unexpected additional analysis of existing clinical data; the company's ability to obtain or maintain patent or other proprietary intellectual property protection; competition in general; government, industry and general public pricing pressures; the impact that the foregoing factors could have on the values attributed to the Novartis Group's assets and liabilities as recorded in the Group's consolidated balance sheet, and other risks and factors referred to in Novartis AG's current Form 20-F on file with the US Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, believed, estimated or expected. Novartis is providing the information in this press release as of this date and does not undertake any obligation to update any forward-looking statements contained in this press release as a result of new information, future events or otherwise.

About Novartis Pharmaceuticals Corporation
Novartis Pharmaceuticals Corporation researches, develops, manufactures and markets leading innovative prescription drugs used to treat a number of diseases and conditions, including those in the cardiovascular, metabolic, cancer, organ transplantation, central nervous system, dermatological, GI and respiratory areas. The Company's mission is to improve people's lives by pioneering novel healthcare solutions.

Located in East Hanover, New Jersey, Novartis Pharmaceuticals Corporation is an affiliate of Novartis AG, which provides healthcare solutions that address the evolving needs of patients and societies. Focused solely on healthcare, Novartis offers a diversified portfolio to best meet these needs: innovative medicines, cost-saving generic pharmaceuticals, preventive vaccines, diagnostic tools and consumer health products. Novartis is the only company with leading positions in these areas. In 2007, the Group's continuing operations (excluding divestments in 2007) achieved net sales of USD 38.1 billion and net income of USD 6.5 billion. Approximately USD 6.4 billion was invested in R&D activities throughout the Group. Headquartered in Basel, Switzerland, Novartis Group companies employ approximately 97,000 full-time associates and operate in over 140 countries around the world. For more information, please visit http://www. novartis. com (http://www. novartis. com).

For more information
Additional information regarding Gleevec, Tasigna and Novartis Oncology can be found on the websites www. novartisoncologyvpo. com, www. gleevec. com, www. us. tasigna. com and www. novartisoncology. us.

Reference
1. Gleevec (imatinib mesylate) tablets prescribing information. East Hanover, NJ: Novartis Pharmaceuticals Corporation; Nov 2007.

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Sunday, September 26, 2010

This year marks the 20th anniversary of National Breast Cancer Awareness Month

This year marks the 20th anniversary of National Breast Cancer Awareness Month

As an independent representative for Affordable Luxuries, the worldÂ’s premier direct seller of high-quality candles and accessories, Jo Ann has pledged to donate 25% from every purchase from a special selection of Candles for the Cause to the National Breast Cancer Foundation. All candles purchased from the fundraising event will represent a significant contribution to promoting the cause of breast cancer awareness by paying for mammograms for those in need and funding research that one day may result in finding a cure!

Sterling Heights, MI (PRWEB) September 12, 2004

Throughout the month of October 2004, individuals and healthcare professionals across the nation will recognize National Breast Cancer Awareness Month. This year marks the 20th anniversary of the cause, which was founded for the purpose of educating women about breast cancer detection, diagnosis, and treatment. In 1993, President Bill Clinton declared the third Friday of October as National Mammography Day, which falls on October 15 this year. Throughout the month of October, and on October 15, health care facilities across America will provide discounted or free screening mammograms in support of early detection.

In recognition of the fight against breast cancer, businesses and individuals join forces with breast cancer organizations to earn money to support research that is critical to finding a cure.

Jo Ann McGowan, an independent consultant for Affordable Luxuries has recently teamed with the National Breast Cancer Foundation in an effort to make a difference. “Following the devastating death of my aunt to breast cancer, I knew that I wanted to do something in conjunction with my business that would make a difference,” shares Jo Ann.

As an independent representative for Affordable Luxuries, the worldÂ’s premier direct seller of high-quality candles and accessories, Jo Ann has pledged to donate 25% from every purchase from a special selection of Candles for the Cause to the National Breast Cancer Foundation. All candles purchased from the fundraising event will represent a significant contribution to promoting the cause of breast cancer awareness by paying for mammograms for those in need and funding research that one day may result in finding a cure!

To learn more about how you can support the National Breast Cancer Foundation through purchasing Candles for the Cause, visit Jo Ann’s Web site at http://www. affordable-candles. com (http://www. affordable-candles. com) – look for the pink ribbon. Remember, every 12 minutes a woman in America dies of breast cancer. Support Candles for the Cause and give the gift of hope to someone today!

Jo Ann McGowan

Affordable Luxuries Independent Consultant

Http://www. affordable-candles. com (http://www. affordable-candles. com)
Joannmcgowan@wowway. com

(586)726-2999

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Jan – Jun 2004: An Update from BISIL NA, Inc

Jan – Jun 2004: An Update from BISIL NA, Inc

The first two quarters of 2004 were eventful for BISIL and its flagship product Enj. This period witnessed major developments on technical, business and implementation fronts.

Rosemont, PA (PRWEB) July 23, 2004

The first two quarters of 2004 were eventful for BISIL and its flagship product Enj. This period witnessed major developments on technical, business and implementation fronts.

2004 started on a very favorable note with Enj being nominated as a finalist in the Best System Integration Solution category along with BEA Systems and Microsoft at LinuxWorld Expo in January this year, for the second year in running. This is a strong endorsement of strength and of products from the portals of BISIL as well as our commitment to excellence.

The other significant events of the year so far were:

Product Releases

BISIL released significant addition in features to the Enj suite - Portal and GL at LinuxWorld 04. As a part of BISILÂ’s continuous drive to make Enj more capable, user friendly and add value to the customer experience, BISIL released Enj versions 4.0, 4.1.0 and 4.2.0 during the last two quarters.

While versions 4.0 and 4.1.0 bring significant improvements and greater operational flexibility to Enj making Enj a more secured deployment; version 4.2.0 is a great leap forward for the product. Enj progresses towards a more complete adoption of Business Process Modeling Notation adapted by BPMI.

BISIL has taken a strategic decision to keep Enj in continuing compliance with these standards in future releases since BISIL’s own objective is aligned with that of BPMN – which is to support process management by both technical users and business users by providing a notation that is intuitive to business users yet able to represent complex process semantics.

Portal Implementation

The latest component of Enj - Portal has been well received in the market. In the last quarter, we implemented Portal module in three verticals – insurance, healthcare research, professional services.

Enj port to IBM pSeries

BISIL is IBM’s business partner for development. Enj has been tested and certified on IBM pSeries 670 LPAR web application and DB servers running SuSE Linux Enterprise Server V.8. The engagement database used for this port was DB2 Express version 8.1 FP4a, Application Server: WebSphere Express – Enterprise Edition IBM (WAS Express 1/p and 5.1) and HTTP server: Apache 1.3.28.

IBMÂ’s pSeries LPAR server provides high performance for diverse workloads and is suitable for e-business due to enhanced resiliency, especially for small and medium enterprises.

Strategic Alliance with Coriendo

BISIL, NA has entered into a strategic agreement with Coriendo, the Business Process Solutions Company, to provide software products and back-office support. Coriendo offers various outsourcing business solutions and services to its customers. Under the terms of this agreement BISIL will provide its software products, solutions and technical and functional expertise to Coriendo.

Through this new partnership, both BISIL and Coriendo are confident of strengthening their respective positions in the software solutions and outsourcing services market.

Purchase of Enj-TES

BISIL, NA has acquired all rights to Enj-TES (Enj-Tax Efficiency Software), formerly known as EYTES - Ernst & Young's Tax Efficiency Software, in March 2004 for an undisclosed sum. BISIL has been involved with Ernst & Young in the development of this product since the beginning in 1999. Acquisition of ETES expands and enhances the functionality of the Enj financial services solutions suite.

Future Guidance

BISIL has set following targets in Q3Â’04:

Ø We intend to focus on SMBs in Asset Management and Insurance sectors and offer them ready-made, easy to use solutions using Enj which would save them time, resources and result in increased productivity and profitability.

ETES is our solution for Asset Managers while Policy Document Management system has been designed for insurance sector.

Ø Upcoming releases of Enj during Q3 will be focused on adding collaboration, calendaring functionality in addition to making the versioning features more robust.

Contact Details

Savita Pathak spathak@bisil. com

919, Conestoga Road, 206, Rosemont Business Campus II, Rosemont, PA 19010

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Friday, September 24, 2010

Pine Vista Resort Builds Wetlands Eco-Boardwalk

Pine Vista Resort Builds Wetlands Eco-Boardwalk

To preserve their resort property's fragile wetlands and promote eco-tourism in Ontario's Kawartha Lakes tourist region, Pine Vista Resort has constructed a boardwalk creating a nature walk that gives resort guests the opportunity to observe the creatures that inhabit the wetland's eco-system.

Lakefield, Ontario (PRWEB) July 6, 2009

As part of an assertive effort to preserve sensitive wetlands and protect the environment, Pine Vista Resort (http://www. pinevista. com (http://www. pinevista. com)), a four-season cottage resort on Stoney Lake, has constructed a natural boardwalk through their resort property's extensive wetlands. The boardwalk was designed to allow resort guests the opportunity to safely observe and enjoy the many resident creatures that make the wetland ecosystem their home without causing damage to this fragile environment. Pine Vista Resort's owners believe that sharing the wonders of nature creates a better understanding of our natural environment and increases the public's desire to protect it.

Pine Vista Resort's wetlands are teeming with life. On view are many diverse species of animals and plant life. Sightings of beaver, turtles, snakes and frogs are quite common. As well, dozens of different species of birds can be observed from the boardwalk. Guests are invited to spend a few hours observing the wildlife on display. A log book is available trailside so that guests may share with others their experiences and sightings. They can also read about the sightings of others before them.

In the summer months the boardwalk will be used in Pine Vista's Kids Klub program. The children participating in the Kid's Klub will learn about the various components of our natural environment in a way that they can understand and that is fun for them. Under the guidance of program leaders, the children will be using the information collected in the boardwalk sighting log to learn about the significance of wetlands, and their importance to the health and sustainability of our planet. "Through our interpretative programs it is our goal to promote interest by developing an understanding of our role as humans to share, respect and care for natural systems that all creatures call home," states Pine Vista Resort owner Bonnie Hamilton.

Ecotourism is the fastest growing sector of the tourism industry. Interest in ecotourism and nature-oriented tourism coincides with a universal concern with the decline of forests, loss of species and global warming, heightened public support of conservation.
Out-door recreation and environmentally sustainable tourism is important to Canadians. As well, more people are participating in outdoor recreation due to greater awareness of the importance of health and fitness. A number of outdoor, nature-based, non-consumptive recreation activities have experienced significant growth. Bird watching is rapidly becoming one of the most popular nature-based activities in Canada, followed by hiking and back-packing.

"Preserving our wetlands just makes sense. Not only because it is the right thing to do but also because protected wildlife areas can make a significant economic contribution to communities. Rapidly growing activities like bird watching directly benefit areas that depend on tourism. Bird watchers and other eco tourists visit areas that actively protect the environment. We are pleased that Pine Vista Resort can play a part in protecting the environment and sustaining eco-friendly tourism," adds Hamilton.

About Pine Vista Resort:
Located in Ontario's Kawartha Lakes region on the shores of Stoney Lake, Pine Vista Resort is an award winning and affordable four season housekeeping cottage resort for nature lovers of all ages. Perfect for any family summer vacation, fishing weekend, romantic couples retreat or girls getaway. Pine Vista Resort offers four star quality accommodations, extensive recreational activities and great value. Visit Pine Vista Resort's web site: http://www. pinevista. com (http://www. pinevista. com) to learn more about Pine Vista Resort's many vacation packages and accommodation specials or call toll free 1-800-634-2848.

Contact Information:
Bonnie Hamilton
Pine Vista Resort
RR #2
Lakefield, ON K0L 2H0
Toll Free 1-800-634-2848
Local 705 877-2108
Www. pinevista. com

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New Report: The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels

New Report: The Internet Has More Influence Over Consumer Health Actions than Traditional DTC Channels

Manhattan Research’s Health Influence Mapping Research Module Helps Marketers Understand the Relative Influence of Various Communication Channels on Consumer Health Behavior

New York, NY (PRWEB) February 9, 2010

The Internet has considerably more influence over consumer health decisions and actions than traditional channels like print, TV and radio, according to pharmaceutical and healthcare market research company (http://www. manhattanresearch. com) Manhattan Research’s latest report, “Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions.” The report also points out that though the Internet’s role in healthcare has soared over the past decade, healthcare professionals still have the strongest effect on consumer health behavior.

“With all the changes in media and healthcare, we think it’s critical for marketers to take a step back and check their assumptions around the relative influence of various health sources on consumer behavior,” said Monique Levy, Senior Director of Research at Manhattan Research and lead author of the report. “We found many interesting results that can help marketers better align their marketing strategies in 2010. For example, despite the buzz around social media, editorial health content still has significantly more influence over consumer health actions than various forms of social media.”

The Health Influence Mapping Research Module is part of Manhattan Research’s Cybercitizen Health® v9.0 market research and strategic advisory service. It evaluates and benchmarks the relative influence of various online and offline health sources on consumer health decisions and actions with the goal of helping marketers better align and implement their marketing strategies. For more information and an excerpt from the report, please visit: www. manhattanresearch. com/products/Research_Modules/Consumer/influence-consumer-health-dtc-marketing. aspx (http://www. manhattanresearch. com/products/Research_Modules/Consumer/influence-consumer-health-dtc-marketing. aspx).

Topics Covered in Report

Title: Health Influence Mapping: Benchmarking the Influence of Various Sources on Consumer Health Actions

I. The Relative Influence of the Internet on Consumer Health Decisions and Actions
 Percentage of Consumers Whose Health Decisions and Actions are Strongly Influenced by Various Health Sources   Percentage of Consumers Whose Health Decisions and Actions Are Strongly Influenced by Various Online Sources  Reach and Relative Influence of Various Health Sources

II. Profile of Consumers Highly Influenced by Internet, TV, and Doctors
 Rx and Influencer Characteristics of Consumers Highly Influenced by Internet, TV, and Doctors   Age and Gender Profile of Consumers Highly Influenced by the Internet, TV, and Doctors  Employment, Income, and Education Profile of Consumers Highly Influenced by the Internet, TV, and Doctors  Internet Access and Device Ownership Profile of Consumers Highly Influenced by the Internet, TV, and Doctors

III. Outlook: The Evolving Role of the Internet on Consumer Health
 Percentage of Consumers Whose Health Actions are Influenced Moderately, Little or Not at all by Various Online Source  Outlook for the Empowered Online Health User and Online Health

IV. Leveraging the Health Influence Landscape for Healthcare Marketing
 Share of Patient Base Physicians Report Bring Online Information into Consultation  Viagra. com Showing Examples of Tools to Promote Discussions between Patients and Physicians  iPatientEd and CobbMeter – Examples of Digital Products that Support Patient-Physician Consultations  Phreesia Patient Check-In Solution  Kyp’s iKyp Webkey and Other Products  Kyp Teams with Agency and Major Pharma to Boost Patient Education and Adherence for Psoriasis  Nurses' Belief on How They Influence Patient Treatment Choices  Examples of Nurse Access on myhumira. com  Viral Health Marketing on Bannermoments. com  Inspire. com Powering Health Community on Association Websites  Healthcare Monitor by Jellyvision Lab About Cybercitizen Health® v9.0

Access to the Health Influence Mapping Research Module is immediately available to subscribers of Manhattan Research’s Cybercitizen Health® v9.0 market research and strategic advisory service.

Cybercitizen Health® v9.0 was fielded in Q3 2009 among 8,600 U. S. adults (ages 18+). The consumer market research and strategic advisory service focuses on how consumers use new media and technology for health and its impact on treatment and product decisions. In addition to the data, clients receive strategic deliverables including research reports, client briefings, and access to the Manhattan Research analyst team to answer specific questions. Broad consumer research can also be segmented to derive insight into a wide range of eHealth preferences and behaviors for over 100 therapeutic groups.

For more information about subscribing to this service and gaining access to the in-depth physician market data and analysis, contact sales(at)manhattanresearch(dot)com, call 1.888.680.0800, ext. 2 or visit www. manhattanresearch. com/cch (http://www. manhattanresearch. com/cch).

Manhattan Research at ePharma Summit

Manhattan Research Senior Director of Research Monique Levy will be speaking at ePharma Summit as part of the “Optimize Your Integrated Promotional Channel Mix” panel with Novartis, CMI, and QualityHealth. The conference is taking place February 8-10, 2010 at the Hyatt Regency in Philadelphia. For conference and registration information, please visit www. iirusa. com/epharmasummit (http://www. iirusa. com/epharmasummit). If you’d like to connect with Ms. Levy during the conference, please email media(at)manhattanresearch(dot)com or call 212-255-7799.

About Manhattan Research

Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit www. manhattanresearch. com, email sales(at)manhattanresearch(dot)com or call 1.888.680.0800.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www. decisionresourcesinc. com.

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All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

Wednesday, September 22, 2010

Pet Health Solutions® Introduces Joint Max® Liquid HA Concentrate

Pet Health Solutions® Introduces Joint Max® Liquid HA Concentrate

Pet Health Solutions® introduces Joint Max® Liquid HA Concentrate, a joint support formula designed to promote and maintain synovial fluid viscosity, joint flexibility and cartilage health for dogs and cats.

Union City, CA (PRWEB) January 14, 2010

Pet Health Solutions® introduces Joint Max® Liquid HA Concentrate, a joint support formula designed to promote and maintain synovial fluid viscosity, joint flexibility and cartilage health for dogs and cats. Joint Max® Liquid HA contains Hyaluronic Acid, a powerful natural substance with joint lubricating and cushioning properties. Hyaluronic Acid directly contributes to maintaining proper joint fluid viscosity, results that may not be seen in comparable ingredients like Glucosamine or Chondroitin.

Joint Max® Liquid HA's active ingredient per 1ml is Hyaluronic Acid. The inactive ingredients are Citric Acid, Distilled Water, Malic Acid, Potassium Sorbate and Sodium Benzoate.

In addition to Joint Max™ Liquid HA, Pet Health Solutions® also provides pet food supplements, joint supplements, vitamins, grooming products, dental products, shampoos and cleansers. These products include Joint MAX®, Vita-Tabs®, Derm Tabs®, Shed-Pro™, Ora-Clens®, Vita-Soothe™ and others.

For more information, contact CEVA Animal Health Inc. at (636) 386-8142 about Pet Health Solutions®' products or visit www. pethealthsolutions. com.

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Iatria Spa And Health Center Voted Best Facial

Iatria Spa And Health Center Voted Best Facial

Iatria Spa and Health Center has been named 2005’s Best Facial in western Wake County by the residents of Cary, Apex, Morrisville, Holly Springs, and Fuquay-Varina in Cary Magazine’s Maggy Awards poll.

Cary, NC (PRWEB) February 5, 2006

Iatria Spa and Health Center has been named 2005’s Best Facial in western Wake County by the residents of Cary, Apex, Morrisville, Holly Springs, and Fuquay-Varina in Cary Magazine’s Maggy Awards poll. This poll recognizes the most popular and exceptional local businesses as voted by the residents of these communities. Iatria Spa and Health Center will be featured in the magazine’s January/February 2006 Maggy Awards edition, as well as receive a Maggy Award.

“It is an honor to receive the Best Facial Maggy Award for western Wake County from those whose opinion we value most – our clients,” said Cyndy Elkins, Managing Partner of Iatria Day Spa. “We use only the top quality products and techniques in our facials in order to provide our clients with the best service and improve their overall wellness. ”

About Iatria Spa and Health Center:

Iatria Spa and Health Center is a full-service medically oriented spa with four locations in the Triangle area of North Carolina. Under the direction of Erika Mangrum, President of Iatria Day Spa, the spa specializes in nourishing the body, mind and spirit through massages, facials, hand, face and body treatments, and spa day packages. Partnering with Dr. Angela Baylis, DC, Iatria Health Center offers chiropractic and applied kinesiology, ion cleanse, acupuncture and nutrition counseling services. The firm offers its own line of health and body care products, as well as a Caleel+Hayden glō™minerals cosmetic line. Iatria Spa and Health Center was named a Five-Star Beauty Destination by NewBeauty Magazine, one of the Top 20 Day Spas in the country by Launchpad Magazine, and the Best Spa in western Wake County in The Cary News’ yearly “Best of the West” poll. The Triangle Business Journal’s 2005 Book of Lists named Iatria Spa and Health Center one of the Top Women Owned Businesses in the Triangle and the firm is a two-time recipient of the Pinnacle Business Award for Steady Growth and Profitability. The company is in the process of becoming the first medically oriented day spa on the East Coast to offer an expansion model for prospective spa owners. For more information, call (919) 870-1975 or visit http://www. iatria. com (http://www. iatria. com).

Media and Press Contacts:

Patty Briguglio

MMI Associates, Inc.

919-233-6600

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Flat-Lining 6 Times During "Widow-Maker" Heart Attack a 48 Year Old Teacher-Coach Just Released Book Addressing Multiple Recovery Issues

Flat-Lining 6 Times During "Widow-Maker" Heart Attack a 48 Year Old Teacher-Coach Just Released Book Addressing Multiple Recovery Issues

Patrick Fox is a living miracle; 90% of everyone who has experienced severe blockage of the left coronary artery or sudden cardiac death dies, and Tim Russert of NBC News was part of that 90%. The book "The Widow-Maker Heart Attack at Age 48" (www. widowmakerheartattack. com) has a great deal to relay about heart disease, surviving heart attacks, the depression and physical recovery from heart attacks. In the first few days of August Fox has been interviewed by several radio stations in Illinois. He has been contacted by CNN and on August 4th he has been asked to appear on a syndicated medical television program.

Chicago, IL (PRWEB) August 5, 2009

Patrick Fox is considered a 'medical miracle' by many health professionals, and it is that accomplishment that has encouraged him to share his story with others.

Patrick's first year of life after suffering his heart attack is chronicled in the book, combined with his evolving physical and psychological progress.

"I am a living miracle survivor of a massive heart attack, both physically and emotionally", states Fox. The book "The Widow-Maker Heart Attack at Age 48" has a great deal to relay about heart disease, surviving heart attacks, the depression and physical recovery from heart attacks.

In writing this book, Fox's goal was to help other families and loved ones facing the same devastating unfamiliar territory as his family faced on March 31, 2008. It provides timeless support for loved ones of heart attack victims so that they might better be able to understand what the patient is going through and what they might do to help the victims better deal with the experience. It offers insight to the post heart attack life as victims recover. www. widowmakerheartattack. com

The book provides much needed insight into critical topics that become part of the day to day lives of heart attack victims. The author laments about the mental side of first symptoms of actually experiencing a heart attack, emergency room feelings, mental challenges associated with dying, physical and emotional thoughts of waking up in the ICU, first day emotional panic, first night death feelings, prescription drugs, and cardio rehab, are all addressed.

"The vast majority of heart attack books are written by health professionals or doctors who speak from their educational background, rather than firsthand experience," adds Fox. "My book speaks to the doctors, patients, hospitals, and loved ones from the patient's perspective, providing insights not often heard." http://www. aolhealth. com/health/feature/_a/heart-attack-survivor-story/20090618181609990001 (http://www. aolhealth. com/health/feature/_a/heart-attack-survivor-story/20090618181609990001)

"This book should be provided to every heart attack patient, families in the hospital, cardiovascular specialists and educators of heart attack health," says Patrick Fox. "I will travel anywhere and everywhere I need to in order for it to be purchased by those that it is targeted," states Fox.

For reviews of the book please go to www. amazon. com and www. bn. com. Readers find it a compelling story format. He shares his experience as a heart attack survivor, the experiences of his wife of 27 years and two adult children providing important information that will be helpful to others. Definitely a compelling read: a hard one to put down.

For additional information please contact Patrick Fox at 815-275-1070 or visit www. widowmakerheart. com.

About Patrick Fox:
Patrick J. Fox has been a teacher in the public school system for 11 plus years, and coached for 19 seasons as well as a certified professional horse trainer during his leisure time. Fox is a first time author and publisher who, felt he owed it to his family and others to write a book that provided hope, courage and insight. In order to provide a service and educate the public Mr. Fox can be contacted for speaking engagements.

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Tuesday, September 21, 2010

Government Performance Project Releases States Grades: South Carolina Earns B; Infrastructure Hurt by Revenue Shortage

Government Performance Project Releases States Grades: South Carolina Earns B; Infrastructure Hurt by Revenue Shortage

GPP issues state report cards. “Grading the States 2005” is the nation’s only comprehensive, independent analysis of how well each state is managed.

Washington, DC (PRWEB) January 31, 2005

The Government Performance Project’s (GPP) “Grading the States” gives South Carolina a B grade on a scale of A-F for its management in the categories: Money, People Infrastructure and Information. The report praises South Carolina for its outstanding human resources administration and its competency in financial management but notes that it suffers from a revenue system that deprives infrastructure of much-needed cash.

These conclusions are based on the research released today by the GPP state report, the nationÂ’s only comprehensive, independent analysis of how well each state government is managed. The project is funded by The Pew Charitable Trusts. South Carolina can be compared to the countryÂ’s other 49 states at http://results. gpponline. org/SouthCarolina (http://results. gpponline. org/SouthCarolina) and in the February issue of Governing magazine.

According to GPP Director Susan Tompkins, the quality of management performance by state governments is often critical to the success of a state’s programs and policies. “The last few years have seen the biggest financial crisis for state governments in 50 years,” said Tompkins. “The way South Carolina has reacted to this crisis managerially has had a big impact on citizens in this state and will for years to come.”

The research for South Carolina showed that the stateÂ’s roads are the most under-funded in the country. Its rate of state road fatalities, the third highest in the nation, is partly a result of poor transportation funding. The state has 25,000 miles of narrow rural roads that arenÂ’t eligible for federal aid and present a potential hazard for drivers and a challenge for road-repair crews. Only a small number of U. S. states have more roads to maintain.

According to GPP researchers, infrastructure performance suffers because South Carolina relies on its gasoline tax, which has not been raised since 1987, for 89 percent of its transportation spending. On average, other states in the region are far less reliant on the gasoline tax.

South Carolina’s infrastructure rated only “C+”, the state’s lowest grade. Maintenance was identified as the weakest area, while capital planning, project monitoring and internal coordination were given mid-level grades. Intergovernmental coordination was the one strong area in the infrastructure category.

On the plus side, the GPP awarded an A-, the stateÂ’s highest grade, in the people category, which covers issues related to the state workforce. The report praised strategic workforce planning, hiring, training and development and employee performance management, while it gave a mid-level rating for employee retention. The report indicates that South Carolina has an outstanding personnel system, with flexible hiring and innovative recruitment, including a new coordinated approach that tracks down hard-to-find healthcare workers.

In the money category, which covers financial management, the state received a B+, with strong ratings for financial controls/reporting and the budget process. Mid-level grades were assigned to the long-term outlook, the structural balance of the stateÂ’s finances, and contracting/purchasing.

The state got a B for its work in information management – the way data is gathered, analyzed, used and shared. The report said the state is doing a good job of managing and budgeting for performance but is performing at a mediocre level in the areas of strategic direction, program evaluation and electronic government. The report noted that state agencies provide the legislature with detailed reports that yield meaningful data on performance measurement.

The GPP report, the result of a year of research by a team of academics and journalists, is designed to allow state leaders to identify their stateÂ’s strengths and weaknesses, and to compare the performance of their state to others.

The GPP used data from different sources: (1) an online survey filled out by designated state managers; (2) a systematic analysis of public documents; (3) interviews with legislators and executive officials, independent citizen groups and academics. (Note to journalists: please see methodology below for detailed information on process.)

To view the complete report on South Carolina and to compare its performance to the other 49 states, see http://results. gpponline. org/SouthCarolina (http://results. gpponline. org/SouthCarolina). The February issue of Governing magazine also reports on the state grades at www. governing. com on January 31.

The Pew Charitable Trusts (www. pewtrusts. com) serve the public interest by providing information, policy solutions and support for civic life. Based in Philadelphia, with an office in Washington, D. C., the Trusts make investments to provide organizations and citizens with fact-based research and practical solutions for challenging issues. With approximately $4.1 billion in dedicated assets, in 2003 the Trusts committed more than $143 million to 151 nonprofit organizations.

The Methodology

“Grading the States 2005” builds on a rich lode of information about performance. The Government Performance Project has collected thousands of pieces of data which, put together, paint a detailed portrait of state government performance.

The grading process for GPP 2005 built on the following steps:

· Grading against criteria. The GPP graded the states against criteria, not against each other. The teamÂ’s analysts began by carefully identifying the four management areas – Information, Infrastructure, Money, and People – that are most important in achieving policy goals. In each management area, they then identified the characteristics of effectively managed governments. These criteria, defined by the best research in the field, established the grading standards.

· Refining the criteria. The GPPÂ’s research team then identified the components (that is, the subcriteria) that make up each criterion. For example, a state that manages its Money well would maintain structural balance by making limited use of one-time revenues; a state that manages its People well would retain a skilled workforce by maintaining productive relations with its employees. These subcriteria defined each of the criteria.

· Collecting the most important information on the criteria and subcriteria. The GPPÂ’s research team then collected the data that provided the best information about the criteria and subcriteria. Researchers assembled much of the data from existing sources, including information posted on state websites and published in government reports. Some of the information came from an innovative web-based survey, in which state officials completed information requested by the GPP. And some of the information came from interviews conducted by the team of reporters from Governing magazine.

· Analyzing the information through a collaborative process. The research team of scholars and journalists then jointly analyzed and discussed the data and its implications. They combined their information and jointly assigned the grades.

· Conducting the process in transparent fashion. From the very beginning, the GPP committed to a process of transparency. The projectÂ’s researchers and reporters consulted extensively with state officials before defining the criteria. The GPP published the criteria and subcriteria before launching data collection. Along the way, regular electronic newsletters kept state officials, as well as others interested in the project, on its progress. When the GPP published the grades in Governing, it provided extensive explanation of the grades and of the information used to produce them. In addition to the narratives published in the magazine, the GPP website contains deeper explanation. In the coming months, more and more data and analysis from the project will be made available on the website as well. The result is an unprecedented repository of information about state government management, which will be available without charge to anyone interested in reviewing it.

This is the third time that the Government Performance Project has graded the states. The grades in this version are not comparable with the grades in the previous phases of the project, for several reasons:

· Number of management categories graded. In the past, the GPP graded five management areas. In this version, the research team redefined all of the criteria and combined some of them. As a result, the five categories graded in previous versions do not match the four in this version.

· Emphasis on results. Previous versions of the GPP focused on the processes of state government. In this phase, the GPP focused far more on the ability of state governments to produce results. For example, in this version of the GPP, it is not enough for a state to demonstrate that it collects information about the performance of its programs. The GPP grades states on how they use that information to improve results.

Because of these two important changes, grades in this version of the GPP are not comparable with previous grades. Such comparisons should not be made; if they are made, they are certain to be misleading and inaccurate.

The grades assess the capacity of state governments, as a whole, to produce results. The grades do not represent a judgment of any individual within state government, or of any branch of state government. Many things go into the assessments, including state legal and constitutional processes, the structure of state policies and programs, the relationships among elements of the state government, and the relationship between government and its citizens.

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Test Out and Gospel Shout Out Choir Competition on World AIDS Day

Test Out and Gospel Shout Out Choir Competition on World AIDS Day

The Greater Westside Development Corporation, NFP Increases AIDS Awareness Among Chicago's African-American Communit

Chicago (PRWEB) October 14, 2005

December 1st is nationally observed as World Aids Day, a day dedicated to raising HIV and AIDS awareness across the country. This year, The Greater Westside Development Corporation, NFP will take a devoted stand to fight against the spread of the deadly disease, especially though out Chicago’s African-American communities.

“We’re urging all to get tested!” states Beverly Donnelly, director of the Greater Westside Development Corporation, “We’re trying to save lives!” From 9:30 a. m. – 2:30 p. m. on Thursday, December 1st, various testing locations will be set up though out Chicago’s Westside. “In our city alone, African Americans account for 57% of the people living with HIV and AIDS,” explains Donnelly, “The statistics are horrifying. The HIV/AIDS epidemic is definitely a visible problem, but also a preventable one. As a community organization we feel responsible to bring forth awareness by providing free testing and resourceful materials.”

That evening, the Gospel SHOUT OUT Choir Competition will wrap up World AIDS Day. Ten local church choirs will be selected to compete for an opportunity to win cash prizes. “It is extremely important for us to involve the faith based community,” Donnelly adds. “Several ministers and community leaders are involved in this crusade to stop the spread of the disease.” The World Aids Day Gospel Shout Out, scheduled from 6:00 p. m. to 10:00 p. m., will be held in the auditorium of John Marshall Metro high School located at 3250 W. Adams Street in Chicago. Admission for this worthy and much needed cause is FREE!

Sponsors for the Gospel Shout Out include Wal-Greens, State of Illinois Health Department, City of Chicago Health Department and Amerigroup Foundation. Co-Host organizations are Beauty for Ashes Ministry, Sankofa, Inc., Working for Togetherness, Prevention Partnership, Inc. Westide HIV Ministry, WHARP, AIDS Foundation of Chicago and Let’s Talk Let’s Test Foundation. The Ecumenical Committee for the events are Pastor Ira J. Acree (Greater St. Johns Holiness Church), U. S. Senator Barack Obama, U. S. Congressman Danny K. Davis, State Senator Rev. James T. Meeks, State Representative Constance Howard, Robin Robinson, (WFLD-TV), Dr. Lisa Henry-Reid (John H. Stroger Hospital), Pastor Derrick Fitzpatrick (Stone Temple M. B. Church), Dr. William Johnson (Luck Care Center) and Rev. Alberta Ware (Balm in Gilead). The public can show their support for the GWDC by purchasing tickets to the Chicago Bulls vs. Orlando Magic game November 29. Visit www. afterphivechicago. com for details.

Greater Westside Development Corporation is a not-for-profit community based program organized in 1981 providing Economic Community Development to the constituents of the Lawndale Community Area. It has since grown to now provide services in the areas of HIV/AIDS that are comprehensively and culturally diverse to the West and South side of Chicago.

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Monday, September 20, 2010

Emerson Network Power adds 3-Phase Models to iVS Line of High-Power Intelligent Configurable Power Supplies

Emerson Network Power adds 3-Phase Models to iVS Line of High-Power Intelligent Configurable Power Supplies

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity™, today announced the addition of two new 3-phase models to its Intelligent VS (iVS) line of digitally configurable ac-dc power supplies. Rated for up to 4920 W of high-density output power (12 W per cubic inch), Emerson Network Power’s iVS power supplies are the ideal choice for industrial applications that require reliable high-power output and maximum flexibility.

Carlsbad, CA (PRWEB) March 23, 2010

Emerson Network Power, a business of Emerson and the global leader in enabling Business-Critical Continuity™, today announced the addition of two new 3-phase models to its Intelligent VS (iVS) (http://www. powerconversion. com/products/cat/103/iVS-series-ac-dc-power-supplies) line of digitally configurable ac-dc power supplies. Rated for up to 4920 W of high-density output power (12 W per cubic inch), Emerson Network Power’s iVS power supplies are the ideal choice for industrial applications that require reliable high-power output and maximum flexibility.

Emerson Network Power’s iVS power supplies use digitally configurable single, dual and triple output power supply modules available in power ratings up to 1500 W. The iVS case can support up to 24 output ratings – from 2 V to 60 V – to enable a flexible range of power configurations. All modules are interoperable with existing Emerson Network Power iVS power supplies and can be quickly configured to match exact application requirements, enabling greater precision and energy efficiency. The new iVS6 and iVS8 models each support 170 Vac to 264 Vac 3-phase inputs.

The power supplies are designed to ensure high reliability in demanding industrial and medical applications and are rated for performance at temperatures ranging from minus 40 degrees to plus 70 degrees Celsius. To ensure rapid, cost-effective power provisioning for short design-to-manufacture timelines, iVS power supplies are pre-certified to meet a range of safety specifications, including UL, CSA, VDE, CE and CB certification. In addition, all iVS power supplies feature field-upgradable firmware to extend product lifecycles and increase flexibility.

To maximize control flexibility, iVS power supplies are equipped with Emerson Network Power’s GUI-based I2C control software. The software enables designers to configure and reconfigure voltages, current limits and inhibit/enable settings for individual power. It also enables users to export final configuration specifications for backup or mass production and offers real-time voltage, current and temperature monitoring for at-a-glance performance confirmation for the entire power supply.

Emerson Network Power’s 3-phase iVS power supplies are available now and are competitively priced starting at $756, depending on modules selected. For more information or to inquire about a sample, visit http://www. PowerConversion. com/products/cat/103/iVS-series-ac-dc-power-supplies (http://www. PowerConversion. com/products/cat/103/iVS-series-ac-dc-power-supplies).

About Emerson Network Power
Emerson Network Power, a business of Emerson, is the global leader in enabling Business-Critical Continuity™ from grid to chip for telecommunication networks, data centers, health care and industrial facilities. Emerson Network Power provides innovative solutions and expertise in areas including AC and DC power and precision cooling systems, embedded computing and power, integrated racks and enclosures, power switching and controls, infrastructure management, and connectivity. All solutions are supported globally by local Emerson Network Power service technicians. For more information on Emerson Network Power's embedded power products and services for original equipment manufacturers and system integrators visit www. Emerson. com/EmbeddedPower (http://www. Emerson. com/EmbeddedPower). Learn more about Emerson Network Power products and services at www. EmersonNetworkPower. com.

About Emerson
Emerson, based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Emerson’s sales in fiscal 2009 were $20.9 billion. The company is ranked 94th on the Fortune 500 list of America’s largest companies. For more information, visit www. Emerson. com.

Business-Critical Continuity, Emerson Network Power and the Emerson Network Power logo are trademarks and service marks of Emerson Electric Co. All other product or service names are the property of their respective owners. © 2010 Emerson Electric Co.

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Sunday, September 19, 2010

Health Savings Accounts: Americans Are Hopping Aboard the HSA Train

Health Savings Accounts: Americans Are Hopping Aboard the HSA Train

Health Savings Accounts are taking off all over the country. Americans don't want to be left at the station.

Lake Geneva, WI (PRWEB) March 31, 2005

In a recent survey, 3 out of 4 people had never even heard of a Health Savings Account (HSA), yet in January 2005, more Americans set up a Health Savings Account (HSA) than in all of 2004.

In February, the number of participants doubled again. It has been reported that 43% of HSA applicants did not have insurance before they applied.

A report released by Financial Research Corporation on March 21st, 2005 estimated there would be 8.2 million Health Savings Accounts with 50 billion in assets by the end of 2010.

Hsa Trustee Services, a nationwide leader in customer-friendly HSA accounts, has been advocating this position for more than a year, and considers these figures to be very conservative as spiraling health care costs lead consumers to the high-deductible health plans.

Education is the key to having a successful HSA program. Thousands of Americans have already set up their HSA after reviewing information at www. hsaTrusteeServices. com. Thousands of insurance agents nationwide receive hsa Trustee Services' monthly HSA newsletter with fresh ideas to educate individuals and employers about the benefits of HSA program. Large insurance agencies and employee benefit companies are using the HSA private label program to promote HSAs.

Once people learn the many benefits to the HSA program, such as paying health care expenses with tax free dollars, lower insurance premiums, rollover of funds from year to year and employer contributions to employee HSAs, to name just a few, there really isnÂ’t a good reason not to get a High Deductible Health Plan (HDHP).

Health Savings Accounts are changing health care options in America, and this market will only continue to explode in the months and years ahead. This is why it is so important for more banks and credit unions to look into offering HSAs to their customers. hsa Trustee Services offers full HSA outsourcing through its HSA Clearing division. This is a win-win situation for the bank and credit union customers, as they receive the most up-to-date HSA information.

In addition, the bank is able to keep its local customers and receive the HSA deposits. Helping the bank or credit union educate their customers on the benefits of the HSA program will keep these HSAs on the local level where they belong, which means millions of dollars can be recycled back into the community.

If a bank customer is looking into a High Deductible Health Plan (HDHP) but the insurance company will only allow the HSA to be set up with its own provider, that customer should know it is time to pick a new insurance company. Customers should always have a choice of where to open their account and place their deposits. Whether the bank or credit union offers insurance services or not, educating their customers is the key to a successful HSA program. With “Open Enrollment Season” just around the corner, now is the time to hop aboard the HSA train.

About hsa Trustee Services:

Hsa Trustee Services is a nationwide provider specializing in opening Health Savings Accounts (HSA) for individuals, families and groups since the inception of the HSA program in January 2004. hsa Trustee Services was the first TPA to offer "no monthly fee" HSAs which includes a free prescription discount drug card. hsa Trustee Services works with banks and credit unions nationwide, setting up their HSA program so more Americans can take advantage of HSA plans. For more information on this program, or the other benefits of using hsa Trustee Services, please call 866-hsa-2010. hsa Trustee Services, dedicated to “Keeping the $avings in the Health Savings Account”.

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Hfa Gives Back To The Akron Community / Wins Pillar Award

Hfa Gives Back To The Akron Community / Wins Pillar Award

Hfa (Hitchcock Fleming & Associates Inc.), has recently been recognized for outstanding service to the community with a Medical Mutual Pillar Award. The Akron-based marketing communications firm donated thousands of hours in in-kind services to non-profit organizations throughout the Akron community in 2007. The award is given to organizations and individuals to recognize best practices in corporate philanthropy.

Akron, Ohio (PRWEB) April 9, 2008

hfa (Hitchcock Fleming & Associates Inc.), has recently been recognized for outstanding service to the community with a Medical Mutual Pillar Award. The Akron-based marketing communications firm donated thousands of hours in in-kind services to non-profit organizations throughout the Akron community in 2007. The award is given to organizations and individuals to recognize best practices in corporate philanthropy.

"hfa is a part of this community just as much as this community is a part of hfa," said Jack DeLeo, president and CEO of hfa. "It is imperative that we do our due diligence to foster the community and help it grow. We are committed to making Akron a premier location for future generations to live, work and play."

Hfa continues to support the Northeastern Ohio Chapter Arthritis Foundation, with its largest Akron-area fundraiser, Red & White on Thursday Night. hfa created the look, tone and feel of the 10th annual event with a logo, collateral and marketing materials and public relations support, helping to raise a record $84,000.

In addition, hfa created collateral materials, event sponsorship and conducted public relations for the American Cancer Society, Cuyahoga Division's, annual Cattle Baron's Ball. The event raised more than $448,000 to support research grants, educational programs for prevention and early detection, and direct service for cancer patients and their families in the Cleveland area.

Partnering with the Akron Civic Theatre, an historic theatre and one of only 11 atmospheric theatres in the world, hfa spearheaded the planning, execution and promotion of the Chrissie Hynde and Friends Concert that attracted a full house in September.

Hfa also works closely with the City of Akron, supporting its Lock 3 summer and winter season events, as well as its police and fire recruitment campaigns.

Along with the many associates who volunteer their personal time to organizations such as the American Red Cross, Keep Akron Beautiful, United Way, Akron Road Runner Marathon, Junior Achievement and the Rock-n-Roll Hall of Fame, DeLeo has recently been appointed to the Akron/Summit Convention and Visitors Bureau Board of Trustees and is a chairman of the Cleveland Council Board of Governors for the American Association of Advertising Agencies (AAAA).

In addition to the above mentioned non-profit organizations with which hfa provides services, the marketing firm also works closely with the Road Runner Akron Marathon, having helped raise its attendance by 88 percent from 2003 to 2006; the Italian-American Council Festival, "Vino Italia" Wine Tasting; the United Way of Summit County (in addition to marketing support, hfa provides incentives for its employees to donate to the organization), The United Way of Summit County Docs Who Rock Event; Walsh Jesuit High School; Keep Akron Beautiful; Creutzfeldt-Jakob Disease Foundation; Summa Health System, Sapphire Ball; All-American Soap Box Derby; Leadership Akron, a program of which two hfa employees are graduates; Akron Symphony Guild; LeBron James King For Kids Bikeathon; Glendale Cemetery; Grandparents Against Sexual Predators; Torchbearers; and Cleveland Advertising Association Scholarship Program.

"The services hfa provides would be otherwise unaffordable to these non-profit clients and therefore would reduce, in some instances substantially, these clients' contributions to the quality of life in Northeast Ohio and beyond," DeLeo said. "I feel fortunate to have the opportunity to give back to my community and honored to have received this award."

About the Medical Mutual Pillar Awards
The Medical Mutual Pillar Award honors responsible corporate citizens who understand the importance of giving back to their communities. The Pillar Award was developed by Smart Business and Medical Mutual to honor businesses of all sizes and individuals dedicated to making Northeast Ohio a better place to live. The program is designed to demonstrate the tie between the for-profit and non-profit worlds and showcase best practices.

About hfa
Hfa (Hitchcock Fleming & Associates, Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial and business-to-business clients. Established in 1940, hfa's clients include The Goodyear Tire & Rubber Company, one of the world's largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of comprehensive facility management solutions; and Therma-Tru, America's leading brand of fiberglass entry doors. hfa's expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats via The BuzzwerksTM interactive division, hfa cuts through communications clutter to make a client's message resonate. To learn more, please visit www. teamhfa. com and www. thebuzzwerks. com.

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Saturday, September 18, 2010

How SEO, Web 2.0, New Media is Changing PR

How SEO, Web 2.0, New Media is Changing PR

We have gone from the fax machine to SEO, Facebook and Twitter in less than ten years. The PR professional who has adapted to this media revolution will increase both your visibility and ROI.

New York, NY (PRWEB) December 31, 2009

There used to be a time when professional public relations consisted of typing up a news release and placing it into a fax machine. One can remember taking dozens of news releases packed neatly into elegant, clean white envelopes addressed to AP, Reuters and UPI and dropping them off at their central post office in New York, London or Paris.

"If you were smart, you would follow up with a call to the editor or newsroom to confirm that they received the news release or as they are referred to today as the PR," says Joel Leyden, CEO of the Leyden Communications Group.

"Today, the fax is reserved only for legal documents or papers that you don't want exposed to the open Internet. We have moved to using email to get our messages out in real time.

But email has become so over used and abused that today many editors are afraid to even look at their inboxes. That a tidal wave of spam may just engulf them and swallow up their precious deadline minutes," said Leyden.

So how is the general and trade medias being reached today?

According to the Leyden Communications Group the new and relevant media news channels are Facebook, Twitter, YouTube and SEO optimized Web and news content.

The Leyden Communications Group, which was established in New York in 1982 and has become a pioneer in digital PR, SEO and New Media and own and operates the United States News Agency (http://www. unitedstatesnewsagency. com) Agency and the Israel News Agency (http://www. israelnewsagency. com) recently created a group on Facebook supporting Israel's right to defend herself against terror attacks. The room swelled to 100,000 members and TIME, CNN and FOX all took notice.

Did they email Leyden? Not exactly. Leyden's Google Gmail account never saw any editorial inquires. Rather they tracked Joel Leyden down through Facebook!

When classic PR, advertising, marketing and branding integrates with Web 2.0, New Media and social networking the results are nothing less than dazzling.

But let's begin with some definitions. What is PR?

"It is not the same as sales, branding or marketing," says Leyden.

"Public relations is the activity of working with the news media to gain and or control visibility for a B2B or B2C business, crisis communications management for governmental public affairs campaign or getting the message out for a non-profit organization."

Leyden says that public relations gains an organization or individual exposure to their markets using topics of public interest and news items that do not always demand direct payment. Common activities include event marketing, speaking at conferences and employee communication. It was something that was not tangible and thus set it apart from advertising.

But today, a news release or PR which is sent out over the Internet using one of several PR news release carriers, can be tracked. The demographics, impressions and read throughs can and our monitored. And the results can be provided to the client for fine tuning.

What is SEO or search engine optimization?

Leyden defines SEO as the means of optimizing or making Web content found by search engines such as Google, Yahoo, Microsoft Bing, AOL. It takes a thorough understanding of HTML code and how the algorhythms work on each of the search engines.

For those, and that is the majority of surfers on the Net, who do not know SEO and need to get their messages out there, they usually resort to a Google Adwords campaign.

Illustrating the public's lack of knowledge of SEO is Google's total advertising revenues. They were 21 billion USD in 2008 . Google AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The Google AdWords program includes local, national, and international distribution.

All of these elements can and are addressed by a PR SEO professional.
But how does PR integrate with Web 2.0, New Media and SEO?

"It doesn't", says Leyden. " Well at least it has not fully matured as of yet. The reason is simple.

The PR professional is one who has a rich background in journalism, marketing and or sales. Journalists who earn their degrees in creative writing, understanding how to create an effective headline and how to put together sentences and facts in the most interesting manner. They are not computer programmers."

Leyden says that that the SEO professional is usually a computer programmer who has studied computer engineering and also knows how to write. But these programmers are writing computer codes such as JAVA, HTML and FLASH. They are creating computer software applications. They are not PR professionals.

"These are two completely different disciplines," says Leyden.

As the Internet moved into Web 2.0 becoming far more interactive with applications such as Facebook, Twitter and LinkedIn sending and receiving information in real time, many PR professionals were forced to discover the practical use of New Media, social networking and SEO.
But how many PR professionals have actually taken the time to learn SEO, HTML code and integrate their creative nouns and adjectives with META tags and dozens of other computer programming parameters? How many PR and SEO professionals know and understand the new Google Caffeine search engine to be launched in 2010?

Very few. But yet, many claim that they offer SEO services.

So what is honest and what is not?
Where can you truly find an experienced PR professional who has a solid background in classic PR, branding, advertising and marketing with SEO and New Media skills?

"You must ask several questions," says Leyden. " Problem is, most companies seeking international SEO Internet marketing and PR support do not know the questions to ask."

The Leyden Communications Group (http://www. newyorkseopr. com) and Leyden Communications Israel (http://www. israelseopr. com) provides below a list of questions for every company from New York, Tel Aviv, London, Washington and Los Angeles to Paris, Japan, India, Russia and China to ask the SEO or international Internet marketing and PR company before they sign a contract.

"First, if your target audience is in New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire a native speaking PR SEO professional, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked in PR, SEO, New Media, international marketing, conventional distribution channels, social networking, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in SEO programming?

And last but not least, how long have they been working on the Internet?
How many friends do they have on Facebook or followers on Twitter? Are they really into social networking?

An international PR and Internet marketing professional must wear many hats to succeed.

The Internet SEO professional must be an experienced international marketing or PR person - one who understands how to penetrate and motivate a market outside of their own locale without the Internet.

They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets.

The PR SEO professional must be an accomplished, creative and professional writer who can write for both the reader and the search engine."

Leyden says that this news article is an example of how one can write for both the reader and the Google and Yahoo search engines. The English may suffer a bit as the writer finds a creative balance between getting your attention and the eyes of the search engines. But what is more important?

"The search engine!," says Leyden.

"For if your customers in the UK, France, Jordan, Spain, Turkey, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing and FLASH will find itself lost in cyberspace."

Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international PR guru and professional journalist and or copywriter all in one person?

"Many will say yes just to take your money," says Leyden.

"You will be lucky to find a team with each one of these professionals in no more than perhaps a dozen international Internet PR SEO marketing companies - most of them based in the US. And being limited by knowing only the US market."

What then would be the real acid test for securing a professional PR SEO - search engine optimization Web promotion marketing company?

Leyden suggests to simply perform a search on Google for "New York SEO PR", "London SEO PR" or "Israel SEO PR".

"Perform a search for the market you are seeking to penetrate with the key words SEO PR. Ignore the paid for, sponsored Google Adwords results. In fact, if the PR SEO company is relying solely on Google Adwords and does not have a top five organic position listing on Google, then you know that they are not for you.

If they cannot promote themselves on the Web, how can they promote your good and or services?"

"Google Adwords are a very powerful advertising tool used by PR SEO New Media and social networking international Internet marketing companies in New York, London and Tel Aviv, but they are not a substitute for having your commercial Website, blogs and news content stand on its own digital legs," says Leyden.

"Adwords are not a substitute for getting out optimized news stories on Google News and PR news releases into the many corners of the Net. Adwords do not substitute for New Media - that is the creation of blogs, professional rooms and forums in Facebook, Google and Yahoo groups and the creation of videos on YouTube."

"The real PR professional of 2010 will know how to break through the noise and place your message in the face of your potential clients - either at home or at the office by bouncing optimized Web and news content off New Media and social networking media channels," says Leyden.

"We have gone from the fax machine to Facebook in less than ten years. The PR professional who has adapted to this media revolution will increase your visibility, media control and ROI."

The Leyden Communications Internet Digital PR, Marketing and SEO Group wishes you and your families a healthy, happy, peaceful and prosperous new year.

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Thursday, September 16, 2010

MedSurge Advances to Exhibit at Pri-Med South 2008

MedSurge Advances to Exhibit at Pri-Med South 2008

MedSurge Advances to provide physicians with information on aesthetic procedures.

Dallas, TX (PRWEB) February 3, 2008

MedSurge Advances will exhibit at Pri-Med South 2008 in Fort Lauderdale on February 8-10 to provide interested physicians with information on medical spas, body-management centers, and integrating aesthetic procedures into their existing practices.

Many doctors today feel squeezed by financial pressures such as declining insurance reimbursements and rising malpractice insurance costs. At Pri-Med South 2008, representatives of MedSurge Advances will discuss the clinical and business aspects of adding aesthetic procedures to a medical practice. MedSurge Advances will also provide information for physicians interested in starting standalone medical spas or body-management centers.

MedSurge will educate physicians on a variety of procedures and treatment programs, including:
 Skin rejuvenation with laser and IPL therapy  Acoustic Wave Therapy™ (AWT™) for dimpled skin  New body-management systems (FuturePerfect™)  Hair reduction  Vascular and pigmented lesions  Microdermabrasion and skin resurfacing  Combination acne therapy (Clear Concept Acne Treatment Process)  BOTOX and other injectables

Attendees interested in scheduling a meeting with MedSurge Advances representatives at Pri-Med South 2008 are invited to contact Rob Huckels at 214.540.3807 or rhuckels(at)medsurgeadvances. com.

About MedSurge Advances
Based in Dallas, MedSurge Advances helps physicians across the United States build and manage their practices in aesthetic medicine, one of the fastest-growing healthcare segments. Since its founding in 2002, MedSurge Advances has provided technology and business resources for more than 330 physicians in 42 states who have started stand-alone businesses or added aesthetic procedures to their existing practices. For more information, contact MedSurge Advances at 972.720.0425, or visit www. medsurgeadvances. com.

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Monday, September 13, 2010

New Book for Kids Uses Diversity, Fantasy and Fun to Teach Forgiveness

New Book for Kids Uses Diversity, Fantasy and Fun to Teach Forgiveness

Fictional story taps into youngsters’ inner strength and sense of fairness.

West Bloomfield, MI (Vocus) July 24, 2010

Aimed at children 10 and up, Jack and the Powerful Seven: The Secret Strength from Within by Trina C. Bryer may change the way kids view museums – and themselves – forever.

Jack Bean was an adventurous youngster when he and his friends make a dangerous decision at the Great Museum. Years later, Bean and his wife, Mercy, have created a loving family of seven children when his wicked sister-in-law begins to wreak havoc. The ensuing adventure leads the young Beans into a world of fantasy, intrigue and danger involving evil kings and secrets buried deep within the Nimba Mountains of Liberia. Only the power of forgiveness can extricate the kids from this world where the impossible has become possible – but can they find it in their hearts to forgive those who are so undeserving?

“Just because you’re nice to someone doesn’t mean they’ll be nice to you, so how do you deal with that? Through scenes ranging from battles to those depicting issues we face in everyday life, the story shows kids in an adventurous way how to dwell on the amazing strengths that lie within us all,” says Bryer. “It also shows the fun and adventure of visiting museums, and the importance of eating healthy foods for a long life. But most importantly, it shows that anything is possible if we believe in ourselves.”

Bryer says she purposefully set a portion of the story in Liberia so she could share the country’s history. She also included children of many ethnicities.

Jack and the Powerful Seven: The Secret Strength from Within is Bryer’s first book. She has a bachelor’s degree in psychology, sociology and women’s studies. The book is published by AuthorHouse.

Jack and the Powerful Seven: The Secret Strength from Within
Trina C. Bryer
ISBN 9781449060572
Paperback (6x9)
Retail $20.97
Publisher: AuthorHouse
Available at http://www. amazon. com and http://www. authorhouse. com

About the Author
Trina C. Bryer was born in Detroit. Her mother was a registered nurse (RN), so she spent a lot of time at her grandmother’s house, where she made the friends that inspired some of the scenes and characters in this book. She earned a bachelor’s degree in psychology, sociology and women’s studies at the University of Michigan-Dearborn. She is a licensed cosmetologist. Bryer and her husband live in West Bloomfield, Mich., and hope to have children one day.

AuthorHouse is the premier book publisher for emerging, self-published authors. For more information, please visit http://www. authorhouse. com.

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