A Diverse Group of “Green” Marketers Get Creative In Support of New Climate Change Documentary "The Great Warming"
Swiss Re Sponsored the Film; Krystal Planet, Ecover and The Body Shop Lend Products and Promotion
New York, New York (PRWEB) October 23, 2006
"The Great Warming", the new climate change documentary opening nationwide November 3rd in select Regal theaters, is made possible by Swiss Re, the world’s largest reinsurer, while makers of environmentally and ecologically friendly products such as Krystal Planet, Ecover and The Body Shop are lending products and manpower to the promotional and marketing mix of the film to create consumer awareness and help drive ticket sales, it was announced today by the film’s creator and producer, Stonehaven Production’s Karen Coshof.
Karen Coshof: “For the past six years, Swiss Re has sponsored Stonehaven’s climate films. What they’ve brought to the table goes way beyond funding; they’re a true partner and have provided input and expertise. In my opinion, Swiss Re is one of the exceptional global corporations with an ethical and environmentally responsible platform that isn’t just empty talk. Their leadership has paved the way for like-minded companies to get onboard what will help create the next sea-change in America.”
As a company committed to helping enterprises manage risk, Swiss Re seeks to encourage and strive for balance in economic, societal and environmental development.
Krystal Planet is a pioneering environmental company dedicated to eliminating what company founder and CEO Troy Helming calls America’s “Myopic dependence on dirty fossil fuels and foreign energy.” The company is the nation’s leading marketer and distributor of a wide variety of energy saving, efficient products. His company’s 'Clean Power Revolution' supports “The Freedom Plan,” an initiative the company’s founder authored, which outlines a plan to convert the U. S. to 100% clean renewable power in 10 years thus saving the nation’s economy $20 trillion by 2025.
“'The Great Warming' is a powerful example of effective and truthful storytelling, uncluttered by politics or bias. We are proud to sponsor this film and be positioned as the “go-to” company for providing real world solutions for individuals and corporations alike to convert to clean power,” said Troy Helming, Krystal Planet founder and CEO. “Working together, we can return America’s energy policy to the people. Toward that end, our nationwide network of dealers are offering a free, no obligation home energy review to every person who goes to a theater to witness this great film.”
Ecover is a Belgian manufacturer of ecological cleaning products as alternatives to the vast array of chemical-based and caustic household cleaners. All Ecover products degrade, ensuring their safe reversion into the environment. The company has developed into the world’s largest producer of ecological cleaning products.
Ecover strives to provide an alternative solution to conventional cleaning products, using safe ingredients, with no compromise on quality or the environment. With over 25 years experience, Ecover knows inviting just one change into your home can make a great impact.
The Body Shop, a global manufacturer and retailer of naturally inspired, ethically produced beauty and cosmetics products, is committed to being an environmentally responsible retailer. With the belief that companies can help protect the environment and support sustainable development. “The quality of The Great Warming, as a film, it’s content and message of corporate and individual responsibility in helping to reverse the damage to our planet, strikes to the heart of our beliefs and we urge all Americans and citizens of the world to see this movie,” said Simon Cowell, Vice President, Marketing, The Body Shop.
In the months leading up to its national release, The Great Warming (85 minutes) has attracted an unprecedented coalition of leaders in science, religion, business, environmental activism and education. These various groups have bridged historic gaps to join in support of the film, because “they believe in an individual and collective moral responsibility to reverse the growing threats to the environment and human health and well-being,” Coshof said. To that end, the nationwide The Great Warming Call To Action has been signed by leaders from every sector mentioned above.
More than a science lecture or a red alert, The Great Warming is aimed at bringing average citizens up to speed on the issues that are and will continue to affect them. Its overall emphasis offers hope through real-world solutions that, if implemented, can make a difference now and into the future. The film’s effectiveness is already proven, as grassroots screenings in recent weeks have mobilized members of hundreds of churches, schools, town halls and community organizations across the county.
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