Good Samaritan Hospital Selects R&J Group as Advertising and Public Relations Agency-of-Record
Good Samaritan Hospital in Suffern, New York, the flagship hospital of the Bon Secours Charity Health System, has selected the R&J Group of Parsippany, New Jersey as its advertising and public relations agency-of-record.
Parsippany, NJ (PRWEB) January 7, 2004
Good Samaritan Hospital in Suffern, New York, the flagship hospital of the Bon Secours Charity Health System, has selected the R&J Group of Parsippany, New Jersey as its advertising and public relations agency-of-record. The agencyÂ’s main charge will be to conduct a comprehensive, integrated brand building and service area advertising and public relations campaign on behalf of the hospital.
Good Samaritan Hospital is a non-profit, 370-bed hospital providing emergency, medical, surgical, obstetrical / gynecological and acute care services to residents of Rockland and southern Orange Counties in New York; and northern Bergen County, New Jersey. Good Samaritan also serves these communities as an Area Level II Trauma Center, and provides a wealth of regional specialty services. The hospital recently received New York State approval to perform emergency angioplasty procedures.
For Good Samaritan, R&J is developing integrated communications programs that include print, out-of-home, and television advertising, in tandem with a proactive public relations campaign. To kick off this branding effort, R&J has created a campaign that focuses on the institution’s community heritage and Catholic affiliation, under the tag line “Guided by Medicine. Inspired by Compassion.”
“Good Samaritan Hospital has become the healthcare delivery venue of choice within the Rockland, southern Orange and northern Bergen County service area by providing superior health care within an extraordinarily caring environment,” noted John Lonsdorf, President of R&J. “We are pleased and proud to be associated with such a prestigious, high-quality organization as Good Samaritan Hospital.”
About R&J Group
R&J is a leading brand-building agency specializing in both healthcare and consumer electronics. The agencyÂ’s experience with well-established companies and brands allows them to develop creative solutions for building sustainable brand equity and increasing market share for a broad range of regional, national and international clients. Founded in 1986 and headquartered in Parsippany, New Jersey, R&J provides complete advertising, marketing, design, media, e-business and public relations services. For more information on R&J, call (973) 331-1070 or visit www. randjgroup. com
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