Research and Markets: Keep Up-to-Date with the Latest Attitudes and Trends Toward Health and Nutrition in Latin America
(PRWEB) April 4, 2005
Research and Markets (http://www. researchandmarkets. com/reports/c14760 (http://www. researchandmarkets. com/reports/c14760)) has announced the addition of 2004 Guide To Latin America: Attitudes and Actions Toward Health and Nutrition Choices to their offering.
The 2004 Market Guide to Latin America is mandatory reading for marketers targeting Latin American shoppers. Reading this report you will learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.
Get the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You will meet the healers, investors, managers, and other consumer segments that make up each market. This report will teach you new approaches for positioning products and communications.
The 2004 Market Guide to Latin America includes four reports. Each report contains detailed information on the consumer market for health and nutrition in Argentina, Brazil, Mexico, or Venezuela. The Argentina, Brazil, and Mexico reports contain trend data for 2000 and 2003. The reports are organized and formatted alike, for easy comparison between countries by the reader.
This report focuses on shoppers in all four regions. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons.
Topics covered in the report include:
Commitment to Being Health Active Drivers of Healthy Eating Health and Weight Management Benefits of Eating Healthy Food Choices Nutritional Knowledge Package Labeling and New Brand Influences Food Processing Issues/Organic Products Meal Preparation and Shopping Occasions Motivational Segments and Benefit Platforms Demographic Data Tables Questionnaire with 2003 Total Percentage Responses
For more information visit http://www. researchandmarkets. com/reports/c14760 (http://www. researchandmarkets. com/reports/c14760)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
