Thursday, June 17, 2004

Jeepers, Creepers, Protect those Peepers - The Onus is on the Parents to Protect their Childrens' Eyes

Jeepers, Creepers, Protect those Peepers - The Onus is on the Parents to Protect their Childrens' Eyes

Sunglasses are important health protective devices. They are not toys or novelty items, but have a function infinitely more important - protecting their eyes from permanent problems.

(PRWEB) June 4, 2005

“All children should be wearing quality sunwear outdoors, since their eyes are more susceptible to UV” (Dr Malcolm Ing - Honolulu Ophthalmologist). As we all know, UV can cause long-term damage to our skin, but the effects occur as well to our eyes. Ultraviolet radiation can play a role in the development of various ocular disorders including age-related/premature cataracts, pterygium, cancer of the skin around the eye, photokeratitis, age related macular degeneration, as well as other chronic/degenerative eye diseases.

“Quality sunwear needs to be worn all year round. Exposure to ultraviolet rays doesn’t just occur on sunny days; UV also permeates through overcast conditions. Sunlight reflected off surfaces such as snow, water, and white sand, will cause the same exposure to harmful UV.

“All children must begin wearing sunglasses early and must wear polycarbonate lenses which are virtually shatterproof(Dr. John Jeffers - Wills Eye Hospital) The American Optometric Association recommends that children wear sunwear that absorbs at least 99-100 percent of both UVA&UVB. Be wary of sunglasses that say “block UV” or “provides UV protection” without specifying exactly what percentage of UV rays the product blocks. Sunglasses are not “toys.” Check the frames also, many, particularly the inexpensive/novelty type can be a breakage and injury hazard.

All Eyes Cream Shades lenses block 100% UVA&UVB and are polycarbonate. Eyes Cream Shades’ “flavors” are not just appealing to kids, but parents have confidence that Eyes Cream Shades provide the “total protection” their children require. For the youngest of kids, we provide full coverage with wraparound sunwear that shields from the sun, wind, and dust! To satisfy the “kool” quotient with kids, all frame styles are not just functional, but fashion-forward, and sporty. All frame materials are durable, comfortable, and lightweight. All sunwear come with a lifetime guarantee. Selected styles are designed to accept lenses for a full range of prescriptions, and many styles are available with polarized lenses as well.

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