Jango Partners with Seventeen. com to Create Co-Branded Celebrity Music Widgets: Jango Deploys Special Edition Celebrity DJ Widgets for Seventeen. com, Featuring the Favorite Music of Rihanna, Ashlee Simpson, Pete Wentz, Taylor Swift, Brendon Urie, and Jordin Sparks
Jango (www. jango. com), the fast-growing social music site, and Hearst Magazines today announced a cross-promotional partnership to develop co-branded online music widgets for Seventeen. com, the website of Seventeen, the nation's best-selling monthly teen magazine. Matching social music and editorial in a unique style, the new Seventeen. com widgets allow readers to publish content across social networks, blogs, and other online communities.
NEW YORK (PRWEB) May 5, 2008
Kicking off the partnership, Seventeen. com will launch a collection of special edition Celebrity DJ Jukeboxes, featuring the favorite summer music personally selected by today's hottest artists, including Rihanna, Ashlee Simpson, Pete Wentz (of Fall Out Boy), Taylor Swift, Brendon Urie (of Panic at the Disco!), and American Idol winner Jordin Sparks. Wrapped in a stylish skin specifically designed for each Celebrity DJ, the hip, new Jukeboxes display an eye-catching, animated filmstrip of scrolling artist images. The widgets are to go live today on Seventeen. com and will be featured in the magazine's June issue (hitting newsstands May 6).
Not only can Seventeen readers tune in and listen right from Seventeen. com (http://seventeen. com/playlist (http://seventeen. com/playlist)) they can also post their favorite celebrity Jukebox to play directly on their MySpace and Facebook pages as well as any personal Web site or blog. The widgets can also be integrated into other online destinations including Xanga, Live Journal, iGoogle, Friendster, Piczo, TypePad, Dashboard, Vista, MyYearbook and more.
"This application helps the Seventeen brand live beyond the pages of the magazine, adding an even deeper level of interactivity and integration to the feature," said Seventeen Editor in Chief Ann Shoket. "The Jango Jukeboxes are not only fun and functional; we also expect these music widgets to be highly effective in driving referral traffic back to Seventeen. com."
"The partnership between Jango and Seventeen is a natural fit - as we share much of the same audience," said Jango CEO Dan Kaufman. "With widgets, syndication, and viral marketing playing such a vital role in both the publishing and music industries - there is great, mutual benefit in adapting the Jango Jukebox to help drive Seventeen's editorial and promotional initiatives. We are also tremendously excited to co-brand and cross-promote with an established, influential media outlet such as Seventeen - not to mention this incredible group of music celebrities."
Seventeen's Celebrity Jukebox Examples:
Celeb Summer Playlist by Ashlee Simpson
Having just released her new album, Bittersweet World, Ashlee Simpson's Playlist features a variety of fresh tracks including "Scream" by Michael Jackson, "Wonderwall" by Oasis, "Today" by The Smashing Pumpkins, and "Doin' Time" by Sublime.
Celeb Summer Playlist by Rihanna
Grammy Award winning performer Rihanna's Playlist features songs including "Sensual Seduction" by Snoop Dogg, "Calabria" by Enur, "Flashing Lights" by Kanye West, and "You'll Never See Me Again" by Alicia Keys.
Celeb Summer Playlist by Seventeen June Cover Star Taylor Swift
This Playlist features songs handpicked by the chart-topping Taylor Swift including "Hero/Heroine" by Boys Like Girls, "Our Last Night" by Better Than Ezra, "It's the Night Time" by Josh Rouse, and "Until You" by Dave Barnes.
Jango Jukebox Availability
Seventeen readers can listen to all of the playlists online at http://jango. com/celebrity (http://jango. com/celebrity) starting today, where they can also get the embed codes for the new, special edition Celebrity Jukeboxes. To create your own customized Jango Jukebox or to makeover your existing Jukebox with new skins, visit http://jukebox. jango. com (http://jukebox. jango. com).
About Seventeen
Seventeen (www. seventeen. com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m. seventeen. com). In addition to its U. S. flagship, Seventeen publishes 15 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www. hearst. com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U. S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (77.4 million total adults, according to MRI, Fall 2007).
Seventeen. com is part of Hearst Magazines Digital Media's Teen Network, which collectively ranks as one of the top 10 entertainment news sites on the Internet, according to ComScore Media Metrix.
About Jango
Jango is a social music service that lets people create and share custom radio stations. It's the easy way to play the songs you want online, legally and free. With the ability to tune in to other users' stations at anytime, no other site combines music and social interaction better. Founded in 2006 and based in New York City, Jango is licensed by ASCAP, BMI, SESAC and SoundExchange. To experience truly personalized Internet radio that is simple, free, and social, tune in today at www. jango. com.
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