Rinse, Wash, and Repeat with New Ecover Ecological Hand Soap
Hand Washing Helps Keep You and the Environment Healthy
Long Beach, CA (Vocus) November 17, 2008
It's wintertime, and to help consumers stay happy and healthy this season, Ecover announced today the retail launch of its new Ecover Hand Soap. Ecover Hand Soap (250ml) retails for $6.50; a one-liter refill bottle is also available for an MSRP of $9.50. Both are available at retail in most natural food stores, including Whole Foods, nationwide.
This year, as part of the UN's International Year of Sanitation, hand washing with soap was at the top of agenda, and even garnered the first-ever Global Handwashing Day (http://www. globalhandwashingday. org/) to reinforce healthy hygiene practices and the importance of washing your hands with soap. According to the American Society of Microbiology an estimated 1 out of 5 (http://kidshealth. org/teen/your_body/skin_stuff/handwashing. html) people don't wash their hands after using the restroom. And out of those who do, only a few actually use soap.
"Hand washing is a simple habit that helps us stay healthy but one that maybe isn't practiced as thoroughly as it should be," says Kipling Rutherford of Ecover. "With our new Ecover Hand Soap, we're giving consumers a gentle, naturally refreshing soap that will have them looking forward to the next time they wash their hands."
New Ecover Hand Soap naturally refreshes skin with a gentle lavender scent and Aloe Vera extract. Made from plant-based ingredients it effectively cleanses and has a minimum impact on our environment.
As with all other Ecover products, Ecover Hand Soap quickly and completely biodegrades and is safe for septic tanks and grey watering systems. Ecover bottles and labels leave a lighter carbon footprint and are made of polyethylene; cap of polypropylene. Polyethylene and polypropylene are 100% recyclable and can be recycled together using a low energy process.
ABOUT ECOVER
For over 27 years, Ecover (www. ecover. com) has been devoted to developing and producing effective and ecological washing and cleaning products made from plant and mineral based ingredients. Ecover's aim is to provide effective sustainable alternatives for washing and cleaning that can be used daily by people all around the world.
Ecover's ecological principles extend far beyond the products they create. Ecover's vision of sustainability takes ecological, economic and social aspects into account from the origins of the raw materials, to the complete biodegradation of the final products. Strict criteria are employed along the way as guidelines for all business operations. The products themselves are manufactured in Ecover's unique, world-famous ecological factory.
Ecover is a company that operates with sustainability at its very core. Ecover is constantly innovating and pushing boundaries to create new and more effective products that have minimum negative impact on the environment.
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