HOK Launches New Global Web Site
Site's 'Ideas Work' Theme Also Serves as Intuitive Navigational Device for Accessing Firm's Projects, People and Locations from Around the World
(PRWEB) July 10, 2007
HOK, one of the world's most diverse and influential architectural design practices, has unveiled a new global web site (www. hok. com) that effectively showcases the firm's design leadership, breadth of expertise and "one-HOK" vision within a simple framework. The new site represents the first major update to HOK's web presence since 2000.
Featuring a user-friendly interface, the new hok. com organizes all the firm's practice areas and locations under a single theme – "Ideas Work" – that also serves as an intuitive device for navigating the site.
Within the Ideas section, visitors can access the following resources:
Knowledge Center – research, articles and white papers authored by HOK professionals. Thought Leaders – profiles of HOK people with demonstrated knowledge-based expertise. Sustainable Design – a resource center featuring HOK publications, tools and project case studies.
The Work heading leads users to images and descriptions of hundreds of HOK projects in 26 different building types and practice areas – from Architecture and Interior Design to Aviation and Health Care.
The HOK logo also serves as a navigational tool, enabling visitors to access additional information about the firm and its locations. Content includes a firm profile; featured projects and people from HOK's 26 regional offices; a Careers section with employment resources and opportunities; and summaries of recent and archived HOK news articles and press releases.
An HOK team collaborated with St. Louis-based TOKY Branding + Design to develop the site, which is built on the Adobe Flash platform and integrates a combination of innovative web technologies.
"Our goal was to develop a simple, elegant web interface that effectively showcases our work and communicates the expertise and values that HOK brings to its clients, colleagues and the design professions," says HOK Vice Chairman Clark Davis.
HOK is a global architectural firm that specializes in planning, design and delivery solutions for buildings and communities. Through its collaborative network of 26 offices worldwide, the firm serves diverse clients within the corporate, commercial, public and institutional markets. HOK is committed to developing resources and expertise to help lead the world toward sustainable communities and building environments. Founded in 1955, the firm’s expertise includes architecture, engineering, interiors, planning, lighting, graphics, facilities planning and assessment and construction services.
Www. hok. com
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