LaVoie Group Adds to its Life Science Communications Team
As a senior counselor, Lisa will provide strategic public relations guidance across life science accounts and work with the seasoned LaVoie Group team.
Salem, MA (PRWEB) June 5, 2008
LaVoie Group, a strategic, integrated marketing and communications firm focused in life science companies, today announced the appointment of Lisa Rivero as Director/Senior Account Supervisor. As a senior counselor, Lisa will provide strategic public relations guidance across life science accounts and work with the seasoned LaVoie Group team.
Donna L. LaVoie, President and CEO, commented on the appointment, "We are thrilled to have Ms. Rivero join our team of life science communications professionals. She has extensive agency experience and specializes in both investor relations and public relations counsel. We will leverage her ability to develop public relations strategies for our client base including pro-active pitching and high-level news placements. Her broad range of skills in the communications field will prove invaluable to our clients."
Prior to LaVoie Group, Lisa was employed by PAN Communications where she held the position of Account Manager. At PAN, she managed account activities such as value-added strategic planning and allocating agency resources for a diverse client base. She also provided fully integrated public relations counsel to business to business (B-to-B) clients, consisting of trade and business media outreach, search engine optimization (SEO), blogging strategy, analyst relations, speaking and award programs. In her portfolio at PAN, Lisa planned and executed a variety of successful B-to-B campaigns to drive visibility for her clients, and provided the foundation for multi-faceted partner and customer programs. Prior to PAN, Lisa held positions at Schwartz Communications and Sharon Merrill Associates, where she was a key player in their public relations and investor relations programs respectively. Lisa brings a decade of experience in writing corporate materials, such as public relations plans, press releases, white papers, bylined articles, corporate FAQs, product sheets, web site copy and newsletters.
Ms. Rivero brings to LaVoie Group:
Over 9 years of corporate communications experience managing public relations programs focusing on media and analyst relations Knowledge of social media strategy around SEO, blogger relations (corporate and third party commentary), podcasting and social networking sites Public company experience including successful IPO planning and execution, writing quarterly materials such as earnings announcements and conference call scripts, and working with sell-side and buy-side analysts.
In addition to her agency experience, Ms. Rivero was a Financial Representative for Northwestern Mutual where she earned her series 6 and 63, and life, accident and health insurance licenses. She received her Bachelor of Arts from Boston University, where she double majored in English and History, and holds a Master of Arts in English and American Studies from the University of Connecticut.
About LaVoie Group
LaVoie Group provides senior level strategic counsel and tactical implementation of public, investor and corporate communications programs designed to properly position create visibility and drive value for each client. Our clients range from private start-ups to industry leaders in life sciences. For more information, please visit http://www. lavoiegroup. com.
Contact:
Donna L. LaVoie
President & CEO
LaVoie Group
Dlavoie@lavoiegroup. com
978.745,4200 x103
Http://www. lavoiegroup. com
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