Economy Causes Businesses to Consider Outsourcing for Cost Cutting
Exploring the benefits of outsourcing graphic design work to decrease monthly expenses.
Coral Springs, FL (PRWEB) October 10, 2008
Everyone is concerned with the economic situation right now. Just look at the stock market and the loan bailout going on and you don;t have to be a genius to deduct that people are looking to consolidate their expenses. With rising gas prices, health care costs and more, business owners are turning toward outsourcing.
Medtronics, a medical device maker, is looking to reduce their cost of production by 25% over 5 years. They are shipping out jobs to Mexico in order to save money. (See article in commercialappeal. com - Tuesday, March 25, 2008 - Medtronic plays down outsourcing reports). Another large company looking to outsource is British Airways. They recently signed a multimillion pound application support and testing deal with NIIT Technologies as part of ongoing attempts to improve efficiency and cut costs. (See article in cio. co. uk - September 25, 2008 - BA to cut costs in multimillion outsourcing deal). Those are examples of million dollar businesses, but as a smaller business you want to save money too. At the same time, you don't necessarily want to send jobs overseas. Well, your company's advertising and marketing is a great place to look for those additional savings.
"We took a hard look at our costs associated with doing our advertising work and realized that it would be much more cost effective to farm out that work." stated Ronald Catronio, manager for a Harley-Davidson dealership. "With soaring health care costs and salaries, we have found that it is more cost effective to hire a freelancer to do the work for us."
When talking about "outsourcing" work, we are not talking about sending it overseas. You may be able to find a local artist to do the work. "The good thing about graphic design work is that you don't necessarily need to be local to do the job." says Mark Lewkowicz, President of Creation Network, Inc. and theaddesignguys. com. "The internet has allowed graphic designers the ability to communicate with clients and send proofs anywhere in the world. My company works with people all across the United States and never have any problems. When people tell me they would rather work with a local artist, I tell them that even if I was next door to you, I would still be emailing you the proof for approval." stated Lewkowicz. "What the client really wants is for the the job to be done right, for a reasonable prices in a timely manner. Those are their biggest concerns. If my clients need me, I am just a phone call or email away." said Mr. Lewkowicz.
There are several benefits to outsourcing graphic design work. You don't pay for health insurance, payroll, social security taxes, vacation pay, etc. A freelance designer works offsite and maintains their own technology at their own expense. There is no wasted down time waiting on the next project. You only contact the freelancer when you need something done for your business.
"I have clients I have worked with for years." stated Mark Lewkowicz. "After a while, you get to know what a client likes and need less and less guidance on projects. That speeds up production time and keeps the client very happy. A freelancer provides samples of their work and a quote before a job is done. You can then budget that cost into your monthly expenses without those extra in-house employee costs. In a lot of cases, our firm has been able to replace the work of two in-house artists and save our clients a lot of money." said Mark.
Times are changing and so is the way we conduct business. So, if you own a business and want to get expenses under control, you should strongly consider outsourcing your graphic design work. You may be surprised how that will improve your bottom line.
To get a free, no-obligation freelance price quotes go to: http://www. theaddesignguys. com (http://www. theaddesignguys. com) or call Mark Lewkowicz directly at (954) 345-0500.
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