Flora Manufacturing & Distributing Ltd. Announces the Launch of Calcium/Magnesium Campaign
Aimed at individuals who want to learn how build stronger bones and maintain bone health, the FloraÂ’s latest campaign will provide valuable information for those who are confused about the prevailing calcium information on the market. The campaign will provide insight into preventing osteoporosis naturally and will run from March 17 to June 30, 2003.
(PRWEB) March 15, 2003
Vancouver, BC - Flora Manufacturing & Distributing Ltd. in an ongoing effort to provide consumers with reliable and accurate natural health information is pleased to announce the launch of its latest consumer education campaign. Focusing on osteoporosis and bone health, the national campaign will inform Canadians of the crucial role of magnesium and calcium in bone health and will run from March 17 to June 30, 2003.
The campaignÂ’s goals are to raise public awareness of osteoporosis, a disease characterized by low bone mass and deterioration of bone tissue. Currently 1.4 million Canadians suffer from osteoporosis (source: Osteoporosis Society of Canada), a leading cause of hip fractures and other bone related injuries. FloraÂ’s aim is to educate consumers of the differences between calcium supplements on the market and to help reduce the number of people who may be at risk of developing the disease. The campaign offers insightful information about the associated risks of osteoporosis and the significance of taking preventative measures starting early from childhood.
The campaign will be implemented throughout health food stores in Canada and will consist of a number of components, including the following materials:
• educational booklet written by naturopathic doctor, Cathy Carlson-Rink, “Bone Health 101: An Everyday Guide to Strong Bones for a Lifetime”
• educational pamphlets
To further promote the message will be a cross-Canada consumer tour hosted by Cathy Carlson-Rink, CanadaÂ’s first Naturopathic Physician and registered Midwife. Dr. Carlson-Rink will kick-off the campaign on March 17 in Sudbury, ON where she will begin the first of a series of educational lectures. Aimed at individuals interested to learn how to prevent osteoporosis naturally, the seminars will contain facts about dietary and lifestyle choices that will allow consumers to be able to make informed decisions. Dr. Carlson-Rink will also speak on the importance of understanding calcium supplementation and significance of choosing a balanced calcium product. The three month campaign will run from March 17 to June 30, 2003.
About Dr. Cathy Carlson-Rink, ND
Dr. Carlson Rink is a licensed Naturopathic Physician and registered Midwife in general family practice with a focus on pregnancy and women and children's health. She completed her Bachelor of Science with Distinction in Physical Education and a major in Health and Fitness through the University of Saskatchewan and her Doctor of Naturopathic Medicine (N. D.) with a postgraduate specialization in midwifery at Bastyr University in Seattle, Washington. She is recognized across Canada as the first and only naturopathic physician also practicing as a midwife. Dr. Carlson-Rink is a member of the B. C. Naturopathic Association, the College of Naturopathic Physicians of B. C., and the Canadian Naturopathic Association. She is an instructor of Obstetrics and Pediatrics at the Boucher Institute of Naturopathic Medicine and also provides continuing education for health care providers in natural treatments in the areas of obstetrics and pediatrics.
About Flora Manufacturing and Distributing Ltd.
Flora Manufacturing and Distributing Ltd. has been producing top quality natural health care products in Canada since 1965, gaining a reputation as an innovator and industry leader. Now with offices and high-tech facilities throughout Canada and the U. S., Flora provides products to more than 10,000 select health food stores across North America. Additional information on Flora Manufacturing and Distributing or Flora Inc. may be obtained on the World Wide Web at www. florahealth. com.
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For further information please contact:
Jasmin TamDoo, Public Relations Coordinator
Tel: 604-436-6000 ext.189
E-mail: jasmin@florahealth. com
