Dedicated Pet Emergency Management Company Now Up & Wag’N in Herndon, VA - What’s the Wag’N Hype?
A new Pet Emergency Management company named Wag’N Enterprises, LLC recently made its debut in Herndon, VA.
(PRWEB) October 10, 2007
A new Pet Emergency Management company named Wag’N Enterprises, LLC (http://www. wagn4u. com) recently made its debut in Herndon, VA. As the Federal Emergency Management Agency (FEMA) is primarily tasked to deal with human emergencies, Wag’N Enterprises was created to keep pet owners and pets Wag’N (wagging) and healthy in the event of an emergency. This small business focuses on making mitigation and preparedness “groovy.”
Pet First Aid Kits is what got the entire company concept started since these products are currently being sold as ‘unsought goods.’ Ines de Pablo, the founder and owner of Wag’N Enterprises argues that “most companies marketing these goods have so far relied on guilt and pet ownership responsibility to attract their customers. At Wag’N Enterprises we believe that ‘guilt marketing campaigns’ need to be used as a last resort and not as main strategy. The current kits have the right components but not the right packaging. In order to reach more pet owners, we need to change the customer’s perception of the product. Unsought goods (such as first aid kits) along with serious topics such as incident mitigation and preparedness need to be mainstreamed, sexy and attractive in order to make a real impact.”
This argument along with the comments made by California Governor A. Schwarzenegger at the 2007 Georgetown University Environmental Conference arguing that “successful movements are built on passion, they’re not built on guilt. Guilt is passive, guilt is inhibiting, and guilt is defensive …” started a new trend in the field of pet emergency management.
This out of the box concept compounded with a Master’s degree in Risk, Crisis & Emergency Management from the George Washington University had Ines start Wag’N Enterprises in August 2007. The notion is clear: happy healthy dogs wag their tails. The company’s goal is just as clear: keeping pets Wag’N before, during and after emergencies. How? By promoting incident mitigation & preparedness in a fancy Wag’N way.
When redesigning the pet first aid kits, company executives decided to name the kits after the company mutt (a. k.a. Mayday) and provide a new ‘shell’ that would allow for the promotion of both the trendy and fully functional concept: The Skinny Mayday Kit (basic 35pcs kit) & the Well Fed Mayday Kit (75 pcs kit).
Natural progression called for the development of the Pet Evacuation Kit Collection (for cats & dogs). Reminding owners that they need a plan and a kit; especially for the members of the family that can’t pack their own. The kits are prepared and designed for pets & their owners. These kits were created to provide owners with the first step in the process: Starting the kit and getting the contents. Including everything from dog/cat dehydrated raw food to duct tape and pet toys (for dogs only), owners are instructed to add water and their personal items. Everything else is covered.
The evacuation topic also includes what the company calls ''the traveling crate status quo.'' As some pet owners are less likely to take their medium or extra large crate with them during evacuation times, measures need to be taken to insure that no pet is left behind and that the entire ‘family’ can find shelter (a great majority of shelters deny entry to non crated pets). It is for that purpose that the Wag’N Crate’N Tent was created. In non emergency times the tent can be used for regular camping trips, can become the cute home crate, or can be stored anywhere around the house - due to its small folded size and easy pop-up design.
An article posted on the Humane Society of the United States travel website stating that ''If you and your pet will be traveling across state lines, you must obtain from your veterinarian a recent health certificate and a certificate of rabies vaccination. […] pets may travel freely throughout the United States as long as they have proper documentation […]'' got the Wag’N team to generate the Wag’N Pet Passport. Designed to model the Swiss State Pet passport (an official European approved and mandated document), the remodeled American version of the Pet Passport not only provides a trendy way to keep all the pet’s veterinary records organized but its’ trendiness is also the slick way to get pet owners to follow the law while keeping a Wag’N attitude about it. The said passport is expected to hit store shelves October 17th, 2007.
A Wag’N (wagging) Pet is a Healthy Pet! Keep on Wag’N!
If you'd like more information about this topic, or to schedule an interview with the Chief Wag’N officer, please call Ines de Pablo at 703/787-9246 or e-mail Ines at idepablo@wagn4u. com
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