Research and Markets: In Europe and the US, the Total Number of Missed Occasions per person per year is Growing
Research and Markets (http://www. researchandmarkets. com/reports/c20707) has announced the addition of The Future Of Mealtimes to their offering.
Dublin (PRWEB) July 15, 2005
Research and Markets (http://www. researchandmarkets. com/reports/c20707 (http://www. researchandmarkets. com/reports/c20707)) has announced the addition of The Future Of Mealtimes to their offering.
Consumers' mealtime occasions are changing as new priorities and work patterns emerge. "Flexi-eating" is becoming more common as consumers base their mealtimes around their lifestyles rather than having structured mealtimes. Mealtimes are becoming more fragmented, informal and less important to consumers as other activities take priority
This report provides a comprehensive analysis of trends in consumer behavior and the subsequent impact of these changes have on mealtime occasions in Europe and the US. In-depth quantitative and qualitative analysis of mealtime occasions is included to reveal the most profitable consumer groups for manufacturers to target. The report includes an extensive discussion of best practice NPD and marketing campaigns that have successfully targeted changing mealtime occasions. Detailed action points explain how to effectively position a brand to maximize sales in meal and snack categories
In Europe and the US, the total number of missed occasions per person per year is forecast to grow by 2.0% and 2.3% respectively over the next five years. Consumers' hectic lifestyles are driving this trend as traditional mealtimes are becoming unstructured, informal and less important to consumers.
A 2005 consumer survey revealed that only 12% of consumers rated "convenience" as the most important factor in their purchase decision. "Taste" was considered to be the most important factor by 56% of consumers and 36% rated "health" as number one. Thus, manufacturers need to provide quality and health in addition to convenience.
Consumers have become more demanding and are seeking products that provide them with an experience in addition to basic nourishment at mealtime. Consumers are seeking to derive not only functional but also emotional benefits from the products they consume; for example, those that not only "do good" but also make you "feel good".
This report can help you understand changing mealtime occasions and how to target emerging, untapped consumer behaviors. Improve your marketing by understanding the latest consumer trends to influence European and US consumers eating habits and learn how to tailor your NPD and marketing campaigns to more accurately target profitable mealtime occasions.
For more information visit http://www. researchandmarkets. com/reports/c20707 (http://www. researchandmarkets. com/reports/c20707)
Laura Wood
Senior Manager
Research and Markets
Press@researchandmarkets. com
Fax: +353 1 4100 980
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