The End of Vodka is Here
Mindless vodka drinkers are exposed to the masses at TheEndofVodka. com.
Los Angeles, CA (PRWEB) November 12, 2008
The healthiest food on the planet, Açaí (pronounced ah-sigh-ee), has been finding its way into the martini glass for a little more than a year thanks to VeeV (http://www. veevlife. com), the world's first açaí spirit.
Although the 60-proof spirit has maintained a rolling thunder approach to distribution, currently only available in California, Las Vegas, Chicago, New York and Miami - the "better way to drink" has already inspired the End of Vodka.
Why the end of Vodka? By definition, Vodka is a flavorless, odorless, colorless, tasteless spirit. Yet big liquor has benefited from clever packaging, elevated prices and a myriad of artificially flavored concoctions. The results have led robot-like "vodkabot" loyalties to a wide variety of vodka mixed drinks and brands.
"I was struck by lack of innovation in the alcohol space," stated co-founder of VeeV, Courtney Reum. "The end of vodka website may be tongue and cheek, but it effectively invites you to consider how people have conformed around the trends created by this industry. We are just entertained by the fact that people are spreading the word about it."
TheEndofVodka. com (http://www. theendofvodka. com) parodies the vodkabot archetypes, showcasing four stereotypical personas (we all know at least one) you may find at any given licensed premise. You can also find "Vodka History" and "Vodka Hangover Remedies" sure to make you laugh.
Users interact with the website in various ways, one of which includes using a built-in tool to upload and mount pictures of their friends' heads to any one of the vodkabot bodies. A personalized message is then emailed to their selected friends, sending them to a webpage showing an animated vodkabot, complete with your friend's head and audio of your typed message.
As the End of Vodka has gained momentum, additional supporting web properties have been developed, including MySpace pages for each vodkabot, and even an End of Vodka Facebook page (http://www. facebook. com/business/dashboard/?ref=sb#/pages/TheEndOfVodkacom/26789376977).
###
