YELLOW PAGES PUBLISHERS ASSOCIATION CHANGES NAME TO ‘YELLOW PAGES INTEGRATED MEDIA ASSOCIATION’ Yellow Pages IMA More Accurately Reflects Industry’s Direction; Association’s Mission and Membership
Yellow Pages Publishers, trade group of yellow pages industry, changes name to Yellow Pages Integrated Media Association to more accurately reflect industry
(PRWEB) April 7, 2002
Berkeley Heights, N. J. (For Immediate Release) – Recognizing the Yellow Pages’ role as a cornerstone of the advertising media mix and acknowledging its mission to help drive the growth of a renewed industry, the Yellow Pages Publishers Association has changed its name to the Yellow Pages Integrated Media Associationsm (Yellow Pages IMAsm), effective immediately.
“We have refocused, repositioned and renamed our association to more accurately reflect the direction of the Yellow Pages industry as well as to ensure that we serve our growing local, national and global member base,” said Yellow Pages IMA President and CEO John A. Greco, Jr. “The Yellow Pages IMA serves not only publishers, but also serves our national certified marketing representatives (CMRs) and local sales channels; international members and suppliers; and stakeholders, ranging from vendors to high-technology companies.
“Because of its incredibly powerful return on investment (ROI) for advertisers, the Yellow Pages can serve as the cornerstone of an advertising campaign in any marketing media mix,” Greco added. “Therefore, our new name, Yellow Pages IMA, more accurately reflects our role in growing a $25 billion worldwide industry that produces Yellow Pages directories in print and electronic form, including on wireless devices such as PDAs and cell phones.
“Our heritage includes more than 100 years of brand equity and is the result of the powerful way businesses use both print and electronic Yellow Pages to reach customers. As one of the most recognizable brand names in the world and most often consulted advertising mediums, the Yellow Pages is one of the strongest buys an advertiser can make,” he said.
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“The role of the Yellow Pages IMA is to serve as a catalyst for change and help ensure the growth and health of the Yellow Pages industry,” Greco added.
About the Yellow Pages IMA
The Yellow Pages Integrated Media Association (Yellow Pages IMAsm) has been instrumental in leading, serving and growing a global print and electronic media industry valued at more than $25 billion.
The Association’s members include Yellow Pages publishers, who produce more than 95 percent of all Yellow Pages print directories as well as leading-edge electronic products and who account for 98 percent of revenues generated in North America; the industry’s international and national sales force, including certified marketing representatives who handle national accounts and complement publishers’ extensive local sales forces; and associate members, who include various industry stakeholders such as vendors and suppliers to the industry – from paper producers to “high-tech” companies – as well as major Yellow Pages advertisers. The Yellow Pages IMA has members in more than 30 countries.
Kathy Harless, President of Verizon Information Services, currently serves as the Chair of the Yellow Pages IMA Board of Directors. Other board member companies include BellSouth Corporation, Qwest Dex, SBC Directory Operations, Bell ActiMedia and the Association for Directory Marketing. The Yellow Pages IMA is a member of U. S. Chamber of CommerceÂ’s Association Committee of 100 and the Ad Council. The Yellow Pages IMA recently gave its first annual Business Leader of the Year award to former Mayor of New York Rudy Giuliani.
*Yellow Pages Integrated Media Associationsm, Yellow Pages IMAsm and YPIMA. org are registered service marks of the Yellow Pages Integrated Media Association.
