Carbonates dominate the Malaysian soft drinks market, representing 34.6% of the overall revenue and 36.8% of total volume sales in 2002
Research and Markets have announced the addition of the ‘Soft Drinks in Malaysia to 2007’ report to their offering.
(PRWEB) January 10, 2004
This report is a detailed analysis of soft drink markets in Malaysia. Covering six categories, it includes data on value, volume, distribution, market share, expenditure and consumption plus full five-year market forecasts.
Scope
Contains information on six key categories – carbonates, concentrates, bottled water, juices, functional drinks, and ready-to-drink tea.
The comprehensive data set includes market values, volumes, segmentations and forecasts.
All data is for 2002 and full five-year forecasts are provided
Report Highlights
Carbonates dominate the Malaysian soft drinks market, representing 34.6% of the overall revenue and 36.8% of total volume sales in 2002. However on both measures this sector has witnessed negative growth. The reason behind this decline was mainly due to an increasing demand for healthier alternatives.
A strong economy coupled with heavy advertising campaigns by leading manufacturers have driven growth in the soft drinks market. The rise in the number of health conscious consumers led to strong sales in the juices and bottled water sectors. This is likely to remain the case over the next few years.
This report is designed to:
Discover the major quantitative trends affecting soft drinks markets
Understand consumersÂ’ consumption and expenditure patterns
Understand the future direction of the market with reliable historical data and full five year forecasting
For a complete index of this report click on http://www. researchandmarkets. com/reports/41910 (http://www. researchandmarkets. com/reports/41910)
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