DGI Specialty Foods Signs Distribution Deal with La Briute Meals
DGI Specialty Foods, the specialty division of White Rose, has agreed to distribute La Briute Meals – the world’s first kosher self-heating, self-contained, single-portion, “go anywhere” meals – to supermarkets and groceries on the East coast.
(PRWEB) May 24, 2004
DGI Specialty Foods Signs Distribution Deal with La Briute Meals
DGI Specialty Foods, the specialty division of White Rose, has agreed to distribute La Briute Meals – the world’s first kosher self-heating, self-contained, single-portion, “go anywhere” meals – to supermarkets and groceries on the East coast.
“This is an exciting new product with amazing potential,” said Abe Halberstam, inventor of the product and President of La Briute. “There are millions and millions of potential consumers – everyone from hectic office workers who need a quick, hot and nourishing meal at their desks to harried two-career couples who don’t have the time or desire to cook
Meals after a long day at work. Travelers and college students in dorms with limited cooking capabilities are going to love the quick convenience of these delicious multi-course meals that don’t need a stove, hot plate, or refrigerator!”
La Briute (which means “to your health” ) comes equipped with a water-activated "flameless" self-heater that warms up a hot nutritious meal in minutes. Six meals are currently available: Beef Stew Vegetables, Chicken Primavera with Noodles, Turkey and Mashed Potatoes and gravy, Cheese Ravioli in Italion Tomato Sauce, Meatballs and Spaghetti, and Vegetarian Stuffed Cabbage in sweet raisin tomato sauce. All meals include a soup and snack as well all necessary utensils and condiments – tray, fork, napkin – even salt and pepper. All meals are certified kosher by the nationally respected Kof-K certifying agency. The suggested retail price for each package is $7.99.
Meyer Futersak, Marktrend CEO and director of marketing for Labriute, said, “This distribution agreement with DGI Specialty Foods is a major step in introducing these breakthrough self-heating full-course convenience meals to consumers nationwide. DGI’s reach into supermarkets in the New England and Mid-Atlantic region will certainly help us to hit the ground running. This is
An A+ example of a win/win partnership.”
Quality Frozen Foods, La Briute’s pioneer distributor, has already had a sweet taste of success with this new line. “There is no doubt that La Briute Meals are going to be hot sellers – in more ways than one,” said Gittel Lyber, the company’s Vice President. “So far, we’re seeing very strong consumer repeat purchase.”
According to Mr. Futersak, efforts to establish a national distribution network are now underway, “but the window of opportunity is still open. To learn more about La Briute Meals, please visit the company’s website at www. labriutemeals. com or call 866-432-8522.
For More Info Contact: Meyer Futersak (718) 781 0549
