New Alliance Focuses on Marketing Dentistry to Women
Dentists in record numbers are searching for new and innovative ways to tell their largest buying audience - women - that there's more to dentistry than "fix them and clean them" services. From fresh breath and wellness therapy to "invisible" braces and smile designs, dentistry is big news.
(PRWEB) May 11, 2005
TodayÂ’s women make up to 85% of all buying decisions in America and dentistry for themselves and their families is no exception. Attracting and building personal relationships with this powerful, educated and savvy market has become a critical goal that dentists are pursuing in record numbers.
Marcia Lambert, Director of CustomCare, an image and relationship marketing training company, and Mark Curtis, CEO of Curtis Marketing Group, Inc. a dental marketing company, have formed an alliance to offer dentists new ways to reach their current and prospective female clients.
Advanced training and new technology give dentists a broad array of services that have been vastly expanded over the past decade. Along with restorative treatment, dentists now offer services as diverse as oral wellness care, early cancer detection and the treatment of infection leading to heart disease and other serious systemic health issues. Fresh breath therapy, “invisible” braces and “smile designs” with cosmetic dentistry are becoming increasingly popular with the American public. Dentists across the nation are hiring coaches, consultants and marketing specialists to help them get the word out that dentistry is no longer just about fixing what’s broken and a twice-a-year cleaning.
Marcia Lambert runs a ‘finishing school’ for dental personnel called, appropriately, SmileSchool. She addresses personal appearance, office decor and amenities, phone and relationship skills, and more. Mark Curtis’ firm creates effective communication tools and helps dentists put their messages into the minds of the consumer. Lambert and Curtis have expanded their service to dentists, using Internet technology to bring online jam sessions through teleconferencing, audio streaming and tele-seminars directed to dental offices nationwide. They work with dentists to do the same for their patients, helping to create relationships, interactive dialogue, and greater interest in the dentist’s services among potential and current patients.
For more information:
Visit: www. TheSmileBusiness. com and www. CurtisGroup. com
Or, telephone Marcia at 877-892-0659 or Mark at 800-950-7133.
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