Parent's Increased Focus on healthy lifestyle creating need for restaurants with planned, healthy menus.
This report on kid's menus is the first of its kind. Developed for those on the front-line serving children and suppliers to restaurant chains, this debut report provides the insights and data you require to develop, market and price Value-added food products and Creative menu items.
(PRWEB) November 16, 2003
Research and Markets announce the addition of this exciting new report on Understanding Kids' Menus to their offerings.
Most chain restaurant operators need a workable plan to attract families and build patron loyalty. For some operators, accommodating children is sufficient; for many restaurant chains, attracting kids and their parents is vital. Clearly, suppliers are anxious to develop solutions that will assist their operator customers. This debut report provides best practices and suggestions with respect to menu development, marketing and service methods, providing the tools needed to produce a kids' menu plan of action.
The report presents data and analysis in seven major sections: kids' menu selection, pricing, protein, dessert, marketing, food and presentation trends, and service.
Findings are further analyzed according to market segment, marketing tactics, profitability and other important dimensions. The report includes an appendix of restaurant profiles, featuring a complete listing of all kids' menu items and a menu overview.
Understanding Kids' Menus 2004 provides insightful, actionable information you can use to develop winning products for foodservice, re-tool marketing plans and ultimately satisfy kids-crucial targets in driving family traffic and brand loyalty.
For a complete index of this report click on http://www. researchandmarkets. com/reports/40112 (http://www. researchandmarkets. com/reports/40112)
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