Nature’s Path Foods Chooses Podcast. Biz Consulting for Podcasting to Customers Worldwide
Nature’s Path Foods Inc., North America’s largest organic cereal manufacturer, recently launched Optimum LifeStreams™, an entertaining and informative podcast for consumers and customers.
(PRWEB) April 26, 2006
Nature’s Path Foods Inc., North America’s largest organic cereal manufacturer, recently launched Optimum LifeStreams™, an entertaining and informative podcast for consumers and customers.
Whether it is how to fuel your body for sports, or expounding the benefits of whole grains, Nature’s Path is on a mission to enhance consumer knowledge about organic food. Podcast. Biz Consulting, the exclusive creator and producer of this series, is helping Nature’s Path take advantage of its innovative technology.
“Nature’s Path was started by a couple with a passion for organic foods and believed in leaving the earth better than they found it” said Maria Emmer-Aanes, Director of Marketing for the company. “Podcasting is a great way to keep people informed about healthy choices, and to maintain our great relationship with our customers.”
Allan Hunkin, president of Podcast. Biz Consulting said, “podcasting is fast becoming one of the most cost-effective ways to promote and expand a brand. It is an effective means to get the word out to customers, entertaining them in an informative and interesting way.”
Hunkin, a life enhancement expert, has been interviewing thought leaders on the internet for nine years. He has interviewed 525 celebrities, authors and visionaries from both the private and public sector.
“I really value what Nature’s Path Foods stands for and I’m looking forward to helping listeners to make good food and health choices through Optimum LifeStreams™,” Hunkin said.
Currently there are three podcasts available on the Nature’s Path website (www. naturespath. com). A new one will be added each month. So far over 30,000 people have listened to the first podcast—a number that will increase as the podcast is continually available.
About Nature's Path Foods Inc.
Nature’s Path Foods Inc. is one of the largest organic food companies in the world. The company exports to 34 different countries and their products are available in large retailers such as Costco, Target, Wal-mart as well as specialty and organic food stores everywhere.
About Podcast. Biz Consulting:
Podcast. Biz Consulting (www. podcast. biz) is a consulting, design and production boutique that provides services to companies, organizations and thought leaders worldwide to create unique brand and marketing initiatives using podcasting. The company owns Podcasts. Com and has produced an estimated 500 podcasts to date.
For More Information Contact:
Danielle Vlemmiks
Assistant Producer
Podcast. Biz Consulting
604.639.7467
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