Plastics Manufacturing Company Embraces Fun Marketing Concept: ThermoFab Releases Its Thermoforming Superhero on YouTube
Looking for creative ways to leverage new marketing mediums, ThermoFab launched its Thermoforming Superhero video on YouTube. The Superhero was created to provide a fresh, fun explanation on the process of thermoforming plastics and on ThermoFab's unique capabilities to go from concepts on a napkin to finished product in 6 weeks.
Shirley, MA (PRWEB) April 19, 2009
Looking for creative ways to leverage new marketing mediums, ThermoFab launched its Thermoforming Superhero video on YouTube. The Superhero was created to provide a fresh, fun explanation on the process of thermoforming plastics and on ThermoFab's unique capabilities to go from concepts on a napkin to finished product in 6 weeks.
The Thermoforming Superhero was brought to life through the collaborative efforts of ThermoFab, their marketing agency, and a local animator. "When prospects come to our plant and see the process, it is clear to them why ThermoFab is the best choice," stated Tom King, ThermoFab's president. "But in a challenging economy, people are either reluctant to travel until they get a better feel for our company or, due to budget restrictions, cannot to travel to our plant at the all. The ThermoFab Superhero was a fun way for us to share our personality, show how we are different, and tie it into an interesting plant tour."
"The manufacturers that will stand strong are the ones that are ready to embrace new ideas in marketing, such as video, and entertain while they educate," said Susan LaPlante-Dube, president of Precision Marketing Group. "ThermoFab has hit the perfect combination of these in their Thermoforming Superhero video."
The video can be found on You Tube or on the company web site at www. thermofab. com/thermoforming_superhero_video (http://www. thermofab. com/thermoforming_superhero_video)
About ThermoFab, Inc.
ThermoFab, a US-based lean manufacturer headquartered in Shirley, Massachusetts, was established in 1976. Since then, ThermoFab has been an industry leader in designing and manufacturing high quality plastic thermoformed products and services used in the medical, industrial, computer and other high technologies markets. With over 105,000 square feet of production space, they have over 120 employees. Existing customers include but are not limited to 454 Life Sciences, Digimarc, Harvard Medical School, IBC, Candela, Studio Network Solutions, Titleist, Roche, Mako Surgical, Prospect Biosystems, GE Healthcare, NDI, OmniSonics, Medica, CardioMems, Ikonysis, SiCortex. In-house services include 45 day push-pull system, dock-to-stock programs, tooling design & fabrication, custom painting and EMI / RFI shielding. For more information visit our web site at www. thermofab. com
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