Private Equity Firm Invests in Dormia Mattresses
Dormia, Inc. announced today that CT-based private equity firm, Main Street Resources, has invested in their 30-year old business. Classic Sleep Products, (Dormia’s manufacturing division) and Dormia will be presenting their product lines, as well as plans for new designer retail environments by Connie Post, at the The Winter Las Vegas Market this week. They will be showcasing adjustable beds, mattresses, box springs and pillows in Booth: P12915.
Las Vegas, NV (PRWEB) January 30, 2006
Private equity firm Main Street Resources is proud to announce their investment in Dormia, Inc., a leading manufacturer, wholesaler and retailer of premium foam mattresses including latex and visco-elastic (memory) foam.
“Mike Zippelli, President and CEO of Dormia, is a visionary in this fast growing market segment,” says Dan Levinson, founder of Main Street Resources. “We are very excited to support and strengthen Dormia’s position in the industry. They have an excellent foundation and a great corporate vision which includes strategic brand expansion and exploring new manufacturing capabilities.”
“Working with a committed partner like Main Street is invaluable as we look towards the future growth of Dormia,” says Zippelli. “Main Street’s investment gives us great flexibility in building the Dormia brand. We will open our 30th retail location in the first half of 2006, and with the financial support of Main Street, we can accelerate our plan to make Dormia widely recognized by the health conscious consumer who is looking for a better night’s sleep.”
This increased financial support also comes on the heels of an exciting new marketing partnership with Connie Post Companies, a top retail design and brand development firm. Dormia hired Connie to create a unique and inviting retail environment. Connie will work to create a layout within each store that will welcome shoppers in, while reflecting the brand’s mission of creating top quality bedding that promotes natural, comfortable and luxurious sleep.
Classic Sleep Products, Dormia’s manufacturing division, is based in Jessup, MD and supplies brand-name and private label mattresses, pillows and accessories to mattress retailers nationwide, including their company-owned stores. Classic Sleep Products has been a leader in specialty bedding for over 30 years.
Main Street Resources is a private investment firm that provides equity capital to small and middle market regional companies to fund growth, acquisitions, management buyouts, and select turnarounds. Main Street looks for established old-economy businesses where they can make a significant contribution to the organization, choosing to avoid early-stage and high-tech companies with greater risk. The company invests $2-10 million per transaction, taking both majority and minority ownership. Main Street’s management shares its success by donating 10% of annual compensation to charity.
For more information, please visit: www. dormia. com and www. mainstreet-resources. com.
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