Small Businesses Remain Largest Beneficiaries of Capterra
Online marketplace for enterprise software is a valuable resource for small to midsize businesses.
Arlington, VA (PRWEB) December 13, 2006
Capterra (http://www. capterra. com), a free online resource for buyers researching business software solutions, helped over a million people find software for their small to midsize organizations in 2006. The most active industries included construction, retail, health care and nonprofits.
While many large corporations take advantage of Capterra's free online service, smaller organizations continue to reap the most benefit. Small companies remain Capterra's main user base because, while there are thousands of companies with over 1,000 employees, there are millions with fewer than 100. Small to midsize companies typically have many more software options available to them than do large companies. For example, an accounting department within a large organization may have only a dozen different software options available to them, whereas a smaller company has over 100 choices. The sheer number of options makes buying software an overwhelming process.
Capterra's mission is to help software buyers ensure that they consider all of their options and select the best possible software solution for their needs. Within the Capterra website, comprehensive directories provide enterprise software buyers with a powerful resource for comparing solutions within function - and industry-focused categories. Buyers are presented with a description of each solution and can choose to visit individual vendors' websites or submit a request to have software vendors contact them directly.
About Capterra
Capterra is the leading online marketplace for enterprise software. Capterra's comprehensive directories and tools provide software buyers with a powerful, free resource to research enterprise software solutions. Capterra's performance-based lead generation service provides targeted sales leads for enterprise software vendors. Founded in 1999, Capterra has helped millions of people select the right software solution for their organizations, while providing the ideal online channel for software vendors to reach active buyers. For more information, call (703) 994-4985 or visit www. capterra. com.
###
