AFFINITY SOLUTIONS UNVEILS STRATEGIC MARKET APPROACH FOR LOYALTY AND RETENTION PROGRAMS
Affinity Solutions, a leading relationship marketing company, develops both offline and online programs that integrate benefits (e. g. discounts, promotions, rewards), content and interactive tools geared to different consumer life stages, life events and interests. The results of our programs lead to reducing customer attrition, enhancing customer acquisition, cross selling and up-selling of products and services, and improving operational efficiencies.
(PRWEB) April 12, 2003
AFFINITY SOLUTIONS UNVEILS STRATEGIC MARKET APPROACH FOR LOYALTY AND RETENTION PROGRAMS
Industry Leader To Offer Vertical Solutions For Credit Card Issuers, Consumer Banks, Insurance and Telecom Companies
NEW YORK, NY – April 8, 2003 – Affinity Solutions, a leading provider of customer relationship marketing programs, today announced the formation of strategic vertical client service teams and solutions. Born of the company's extensive experience with credit card issuers, consumer banks, telecom and insurance companies, these vertical solutions leverage the company's vast suite of relevant content, benefits/rewards and interactive tools that are segmented by life stage, life event and interest. Combined with proprietary technology, database analytics, and marketing insight derived from years of company success, Affinity's solutions increase retention rates, enable effective cross-sell/up-sell and maximize customer lifetime value.
"Over the past five years, Affinity Solutions developed expertise in various vertical markets that gives us deep understanding of our clients' marketing needs and objectives," said Jonathan Silver, President and CEO of Affinity Solutions. "With this focused approach, we offer marketers an opportunity to lead their industry segment with best-of-breed loyalty and retention programs that strengthen their value proposition and deliver measurable results. The proof of our success is delivered through the brands we continue to serve and strengthen."
Key industries for the vertical approach include:
·Credit Card Issuers – General purpose, private label and co-branded
·Consumer Banking – Deposits, loans, debit/check cards, online banking, and CRM
·Telecom – Wireless, cable, long distance and local
·Insurance – Auto, property & casualty, life, long term care, health and disability
"Rewards programs offering benefits, points, special offers or cash back are front page news right now, with many well-known existing programs being upgraded and many new ones entering the marketplace", continues Silver. "Giving our clients the ability to treat each of their customers individually either by segmenting via life stage, life style and/or interests, and then tiering rewards based on their level of value, are our primary points of differentiation."
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About Affinity Solutions
Since 1997, Affinity Solutions has been a leading relationship marketing company. They develop both offline and online programs that integrate benefits (e. g. discounts, promotions, rewards), content and interactive tools geared to different consumer life stages, life events and interests. The results of our programs lead to reducing customer attrition, enhancing customer acquisition, cross selling and up-selling of products and services, and improving operational efficiencies. Current clients include: H&R Block (HRB), LendingTree. com® (TREE), JPMorganChase (JPM), Kemper Insurance, Royal Bank of Canada and GEICO Direct. For more information on Affinity Solutions, please visit www. affinitysolutions. com or contact Kristin DeAngelis, via phone 212.685.8748 x37 or via email kdeangelis@affinitysolutions. com.
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