Frozen Pizza Dominates the US Pizza Market
Dublin (PRWEB) September 16, 2005
Research and Markets (http://www. researchandmarkets. com/reports/c24252 (http://www. researchandmarkets. com/reports/c24252)) has announced the addition of Pizza in the United States to their offering
Fueled on the positive side by improving product quality and convenience, and pinched on the other side by the vastly larger restaurant/carryout pizza market, the FDM packaged pizza market grew 18% in current dollars from 1999-2004. The $2.8 billion category at FDM that is the focus of this report contains three segments—frozen, refrigerated, and shelf-stable pizza products—and is dominated by frozen pizza, which accounted for an estimated 92% of sales in 2004. Share is also ceded to RTE pizza from grocery store delis, and to take-and-bake pizza from inside the grocery store as well as from stand-alone take-and-bake chains.
The packaged pizza market is dominated by only two companies—Kraft and Schwan’s—but nevertheless is highly price competitive. Growth in the category has come primarily from the emergence of a premium segment in the late 1990s, as well as the introduction of a wider range of offerings that more closely resemble the variety in restaurants, following a regulatory change in 2003. Healthier offerings appear to have the potential to draw in consumers who previously avoided pizza due to health concerns.
For more information visit http://www. researchandmarkets. com/reports/c24252 (http://www. researchandmarkets. com/reports/c24252)
Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980
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