Nubella™ Hires Industry Veteran As Editorial Director for the “N” Booklet
New talent expected to dramatically boost booklet offering
Dallas, TX (PRWEB) February 2, 2004
Nubella™ LLC, formed in 2002 and dedicated to improving the health and nutrition of consumers through innovative direct marketing solutions, has hired Barbara C. Bourassa, formerly Director of Editorial Operations at Cook’s Illustrated magazine (www. cooksillustrated. com). Bourassa, a 15-year veteran of the publishing world, will head up Nubella’s editorial department, including overseeing the launch of the first “N” booklet, scheduled for Spring 2004, and directing editorial operations going forward.
“We are extremely fortunate to have Barbara join our team as Editorial Director. Her experiences and expertise will be invaluable towards ensuring that each of our publications deliver the quality and overall value intended for all interested consumers,” stated Matthew Combs, founder and CEO of Nubella. Bourassa’s addition to the team will help to support Nubella’s ongoing expansion and deployment of the company’s ongoing monthly publications.
“I am extremely excited by this opportunity,” said Bourassa from her home in Wilmington, Mass. “I believe Nubella’s product is unique in the publishing field, and I am anxious to get our first ‘N’ Booklet out the door for all the world to see.” In addition to the launch of the first re-designed booklet, Bourassa’s role will include planning and editing the editorial content as well as overseeing the production and printing of the booklets going forward.
BourassaÂ’s work at CookÂ’s Illustrated magazine included editing the companyÂ’s web site, overseeing the production of each issue of the bi-monthly magazine, and hiring all the editorial staff. Bourassa first joined Boston Common Press, publisher of CookÂ’s, in 1994 as Executive Editor for Handcraft Illustrated magazine. She has also held a variety of positions at Ziff-Davis Publishing Company.
About Nubella, LLC
Nubella, LLC is based in Dallas, Texas. Founded in 2002, the company is dedicated to helping improve the health and nutrition of all consumers. The Nubella booklet and Bill of Health concept is a first-of-kind offering aimed at educating consumers about their overall nutritional intake, while at the same time, educating each consumer as to various methods and opportunities that exist to improve their personal health.
More information is available at http://www. nubella. com (http://www. nubella. com) or http://www. nbooklet. com (http://www. nbooklet. com)
