Boomer Cape Cod Teacher Creates Internet Birthday Card
A new enterprise that proposes to change the concept of pixel advertising to a direct marketing concept aimed at the “good old days” for a boomer generation.
Sandwich, MA (PRWEB) May 16, 2006
Can pixel advertising be aimed directly at a certain group? Will pixel birthday cards be a new Internet phenomenon? A school teacher from Cape Cod thinks so and has created what she considers to be an “Internet birthday card” aimed at one of the largest generations, those born between the years 1946 to 1964. She calls her website: www. happybirthdayboomer. com.
The idea of pixel advertising was first conceived last August by a British student, Alex Tews, looking for a way to as he put it “buy socks” and pay for his college education. This site claims to be a way to wish your favorite boomer "Happy Birthday" using a similar front page, but this time filled with mini-digital cards that link directly to a subpage that gives the receiver of the wishes a larger version of the card and the message sent. Advertisers are listed on both pages.
Founder and Administrative Manager, Jan Davis, a teacher in a small Cape Cod high school, was looking for a way to start health care funds for herself and her sister who was recovering from brain surgery and possibly add to their retirement plans. Both boomers, she put up the site originally to wish her sister happy birthday. Then she remembered Alex Tews and his idea of pixel advertising.
Researching other sites, she discovered that not many of them targeted a certain group. She re-designed the front page to be a location for friends and relatives to post birthday wishes to the “boomer” generation similar to what is currently found in many newspapers as one approaches a milestone birthday. Cards and wishes are posted (in the form of a graphic) to the site and an email card is sent directly to the boomer.
Advertisers may also create birthday graphics for the front page of the site offering incentives to boomers for their products. A teacher of technology integration, plans are now in place to offer podcasts, boomer trivia contests, and email newsletters all aimed at this generation.
Determined to succeed in this new venture, she contacted the many friends and colleagues she has made in the field of education. The site now has 1,600 pixels sold and visitors to the site have doubled in the last week. Costs to the well wisher and the advertiser are the same. The site, which will be up for at least five years, promises to be a venture aimed at a generation Ms. Davis knows well, she is after all a boomer herself.
So if on your favorite boomer's next birthday you are looking for a unique way to say “thanks for the memories”, visit www. happybirthdayboomer. com, it definitely will last longer than the box of chocolates, gift card, or flowers you were planning to buy.
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