Hfa Gives Back To The Akron Community / Wins Pillar Award
Hfa (Hitchcock Fleming & Associates Inc.), has recently been recognized for outstanding service to the community with a Medical Mutual Pillar Award. The Akron-based marketing communications firm donated thousands of hours in in-kind services to non-profit organizations throughout the Akron community in 2007. The award is given to organizations and individuals to recognize best practices in corporate philanthropy.
Akron, Ohio (PRWEB) April 9, 2008
hfa (Hitchcock Fleming & Associates Inc.), has recently been recognized for outstanding service to the community with a Medical Mutual Pillar Award. The Akron-based marketing communications firm donated thousands of hours in in-kind services to non-profit organizations throughout the Akron community in 2007. The award is given to organizations and individuals to recognize best practices in corporate philanthropy.
"hfa is a part of this community just as much as this community is a part of hfa," said Jack DeLeo, president and CEO of hfa. "It is imperative that we do our due diligence to foster the community and help it grow. We are committed to making Akron a premier location for future generations to live, work and play."
Hfa continues to support the Northeastern Ohio Chapter Arthritis Foundation, with its largest Akron-area fundraiser, Red & White on Thursday Night. hfa created the look, tone and feel of the 10th annual event with a logo, collateral and marketing materials and public relations support, helping to raise a record $84,000.
In addition, hfa created collateral materials, event sponsorship and conducted public relations for the American Cancer Society, Cuyahoga Division's, annual Cattle Baron's Ball. The event raised more than $448,000 to support research grants, educational programs for prevention and early detection, and direct service for cancer patients and their families in the Cleveland area.
Partnering with the Akron Civic Theatre, an historic theatre and one of only 11 atmospheric theatres in the world, hfa spearheaded the planning, execution and promotion of the Chrissie Hynde and Friends Concert that attracted a full house in September.
Hfa also works closely with the City of Akron, supporting its Lock 3 summer and winter season events, as well as its police and fire recruitment campaigns.
Along with the many associates who volunteer their personal time to organizations such as the American Red Cross, Keep Akron Beautiful, United Way, Akron Road Runner Marathon, Junior Achievement and the Rock-n-Roll Hall of Fame, DeLeo has recently been appointed to the Akron/Summit Convention and Visitors Bureau Board of Trustees and is a chairman of the Cleveland Council Board of Governors for the American Association of Advertising Agencies (AAAA).
In addition to the above mentioned non-profit organizations with which hfa provides services, the marketing firm also works closely with the Road Runner Akron Marathon, having helped raise its attendance by 88 percent from 2003 to 2006; the Italian-American Council Festival, "Vino Italia" Wine Tasting; the United Way of Summit County (in addition to marketing support, hfa provides incentives for its employees to donate to the organization), The United Way of Summit County Docs Who Rock Event; Walsh Jesuit High School; Keep Akron Beautiful; Creutzfeldt-Jakob Disease Foundation; Summa Health System, Sapphire Ball; All-American Soap Box Derby; Leadership Akron, a program of which two hfa employees are graduates; Akron Symphony Guild; LeBron James King For Kids Bikeathon; Glendale Cemetery; Grandparents Against Sexual Predators; Torchbearers; and Cleveland Advertising Association Scholarship Program.
"The services hfa provides would be otherwise unaffordable to these non-profit clients and therefore would reduce, in some instances substantially, these clients' contributions to the quality of life in Northeast Ohio and beyond," DeLeo said. "I feel fortunate to have the opportunity to give back to my community and honored to have received this award."
About the Medical Mutual Pillar Awards
The Medical Mutual Pillar Award honors responsible corporate citizens who understand the importance of giving back to their communities. The Pillar Award was developed by Smart Business and Medical Mutual to honor businesses of all sizes and individuals dedicated to making Northeast Ohio a better place to live. The program is designed to demonstrate the tie between the for-profit and non-profit worlds and showcase best practices.
About hfa
Hfa (Hitchcock Fleming & Associates, Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial and business-to-business clients. Established in 1940, hfa's clients include The Goodyear Tire & Rubber Company, one of the world's largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America's premier provider of comprehensive facility management solutions; and Therma-Tru, America's leading brand of fiberglass entry doors. hfa's expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats via The BuzzwerksTM interactive division, hfa cuts through communications clutter to make a client's message resonate. To learn more, please visit www. teamhfa. com and www. thebuzzwerks. com.
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