CRC Health Group Announces 4Therapy. com Website Redesign
With new design, company seeks to improve experience for individuals seeking help for their addiction and behavioral health issues, matching them with appropriate clinical professionals
Cupertino, CA (PRWEB) January 5, 2011
CRC Health Group, the nation’s leading provider of behavioral health and addiction treatment services, today announced the redesign of its 4Therapy. com website. 4Therapy. com is the country’s premier website for connecting clinical professionals with individuals that are actively seeking help for their addiction or behavioral health issues.
The result of extensive consumer research, the site’s redevelopment was led by CRC’s internet team, including Senior Vice President Linda Fisk, who sought to ensure that the site structure incorporated the highest standards of usability, navigation and design while providing relevant news and information, as well the products and services that visitors most often requested.
“We believe in over-delivering to our clients, in this case, website visitors,” said Jim Hudak, Chief Administrative Officer for CRC. “So we asked for their input in this redesign process and have responded to their request for easier and faster interaction with clinical professionals.”
The redesign project is one part of CRC Health Group’s overall strategic initiative focused on providing a new standard of excellence in connecting professionals and clients. Overall site improvements include enhanced navigation, functionality and improved site speed. Specifically, the site features easy access to the most relevant behavioral health news stories of the day, improved search functionality and design, a state-of-the-art video experience, enhanced classified products, and the ability to create blogs and share photos within the site’s community. The site also offers clinical professionals with a rich platform to promote their services and describe their specialties.
“As an increasing number of information-seekers turn to 4Therapy. com for the latest news, information and trusted clinician recommendations, it is increasingly important for us to offer a convenient, refined and informative web site experience,” said Fisk. “We want to ensure that we continue to be the preferred source for fast, reliable information about clinical professionals and their services for our clients.”
Added Hudak, “We are committed to continually improving all of our sites based on our clients' needs and preferences, and are confident that our new design will enhance our users’ interactions across the network.”
Headquartered in Cupertino, Calif., CRC Health Group is the most comprehensive network of specialized behavioral healthcare services in the nation. CRC offers the largest array of personalized treatment options, allowing individuals, families and professionals to choose the most appropriate treatment setting for their behavioral, addiction, weight management and therapeutic education needs. CRC is committed to making its services widely and easily available, while maintaining a passion for delivering advanced treatment. Since 1995, CRC has been helping individuals and families reclaim and enrich their lives. For more information, visit http://www. crchealth. com or call (877) 637-6237.
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