The Acai Berry—No.1 on Oprah Winfrey Site’s Top Ten List of “Superfoods”—Main Ingredient of New MonaVie Juice
No. 1 "superfood" Acai berry from the Amazon is the main ingredient in new MonaVie juice now being shipped throughout the US, Canada, Puerto Rico, Singapore and Australia
Salt Lake City, UT (PRWEB) January 22, 2005 -
On Saturday, January 8, 2005, Monarch Health Sciences introduced MonaVie, a potent fruit juice blend of 19 fruits with its main ingredient the Amazon’s Acai berry, named first on the world’s top ten list of “superfoods” by Dr. Nicholas Perricone on the Oprah Winfrey show. The official MonaVie launch took place in Salt Lake City with the company posting record sales in the following week. In addition to domestic sales including Hawaii and Alaska, the company is now shipping to Singapore, Australia, Canada, and Puerto Rico, with plans to open more Southeast Asia markets in the near future.
MonaVie has received high interest primarily based on the Acai berry only recently discovered by the Brazilian elite and North Americans, and consumed primarily as a frozen “slush”. The Acai (pronounced ah-sah-ee) berry has gained worldwide attention particularly in the past year when it was featured by Dr. Nicholas Perricone in his book, The Perricone Promise recommended by Oprah Winfrey which lists the Acai as the world’s number one “superfood for age-defying beauty.” The London Times reports, “açaà is the fruit of an Amazonian palm tree with the nutritional content that makes other fruits blush with inadequacy.” Vogue magazine calls it “the next big workout cocktail”, and NBC Today reported, “the anomabi Indians have believed for centuries that the Acai holds unique power…and is believed to help women after birth and to give anyone who drinks it a burst of energy.”
The Acai berry may be the most potent of all “forgotten fruits”-- those raw, whole fruits that are little known or consumed. The scientific facts about the Acai berry are impressive by any standards:
·a protein profile similar to an egg
·a fatty acid profile similar to olive oil
·contains the leading source of anthocyanins--often reported as 30 times that of the protective potential of red wine. One of the many attributes of anthocyanins is its anti-inflammatory qualities
·high in fiber
·low glycemic index
·more than 16 phytonutrients and anti-oxidants.
·copious amount of trace minerals (Co, Cr, Cu, Mo...) and macrominerals (Ca, Fe)
·generous amount of vitamins including vitamin E
·excellent source of plant sterols, particularly Beta-Sitosterol which is associated with cholesterol lowering capabilities.
The MonaVie product consists of the Acai berry as the headline ingredient, with 18 other all-star fruits uncommonly rich with nature’s benefits as identified by Monarch Health Sciences’ research team: pomegranate, bilberry, passion fruit, wolfberry, blueberry, kiwi, cranberry, apricot, prune, nashi, aronia, pear, acerola, banana, camu camu, lychee fruit, and dark-and white pigment grapes. These fruits were added to create the right balance of health-building phytonutrients contained in the entire color spectrum. This addition of variety adds to, complements and synergistically enhances the product’s potential. To best capture all the rich nutrients, the fruits were pureed in their entirety—flesh, skin, and seed.
MonaVie is available to consumers through independent distributors worldwide. For more information, please call the Customer Care department at Monarch Health Sciences: 1-866-647-4321 or for international inquiries, 1-425-939-9684.
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References:
The Times, UK, September 20, 2003, “Acai: Main Squeeze in Brazil”
Wall Street Journal, April 18, 2003, “Acai Replaces Wheatgrass in Blenders at Juice Bars”
The Washington Post, August 11, 2004, Page F03
Vogue, June 2003 issue
NBC Today feature: http://www. monavie. com/acai (http://www. monavie. com/acai)
