Thursday, April 7, 2005

RocamojoÂ’s New Flavors Charm Coffee Drinkers

RocamojoÂ’s New Flavors Charm Coffee Drinkers

Rocamojo, Inc., one of the fastest growing coffee alternatives in the Natural and Specialty Grocery aisles has introduced three new flavors - Vanilla Nut, Hazelnut and Mocha - for both their popular Rocamojo - the 100% Roasted Soy Coffee Alternative and their low acid, extremely smooth Rocamojo Blend, the Gourmet Coffee/ Roasted Soy Blend.

Los Angeles, CA (PRWEB) March 24, 2005

Rocamojo, Inc's new flavors are making it easier for the coffee consumer to balance great taste with better health. The company expects that with the increased presence flavors, essentially growing from two products on the shelf to eight, the public’s awareness and acceptance of a healthier and tastier choice will increase sales for Rocamojo enormously. Staying ahead of the coffee buying trends, Rocamojo, Inc. is not trying to turn people away from coffee like other coffee alternative companies. Rocamojo, Inc. is dedicated to helping consumers find healthier ways to enjoy “the coffee experience” by offering smarter choices for both those who can and can’t drink coffee.

“We’re matching up beautifully with the research of the National Coffee Association. They found that the three most popular flavors among consumers are Vanilla Nut, Hazelnut and Mocha. Our research has shown that when flavoring our blend of beans, the results have been overwhelming. When folks need caffeine, our Rocamojo Blend provides the right amount of caffeine with much less acid. Those who want no caffeine or can’t drink coffee turn to Rocamojo. But adding the flavors has open the flood gates to meet the growing demands of what is becoming an over acidic society. We are at the forefront of putting the word “smooth” back into coffee market and as a result, we’re starting to really have some fun,” says Michael Moss, President of Rocamojo, Inc.

In addition, Rocamojo Blend uses Growers First certified organic coffee beans, safely grown among orchids and butterflies 4,500 feet above sea level. Growers First is one of the world’s most respected socially and environmentally aware coffee bean growers’ association. Growers First offers fair prices to farmers while also implementing medical, social and economic relief programs. The organization markets coffee to roasters, retailers, and fundraisers, providing direct payment to the farmers. “Our non-gmo, organic soy is grown right here in the United States so that we can continue to assist the American Farmer, as well” adds Moss.

All Rocamojo products sell for a suggested retail of $7.99 - $8.99 per pound. They are available in about 1,200 natural and gourmet stores nationwide including most Whole Foods. Visit www. rocamojo. com to order and to find store locations by state. Products are also available through Amazon. com. For more information about Growers First, visit their website at www. growersfirst. org.

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