World's First Natural Memory Foam Crib Mattress
Essentia's patented natural memory foam mattresses now keep babies safe from chemicals.
Santa Monica, CA (PRWEB) August 23, 2010
Essentia, makers of the World's only Natural Memory Foam mattresses, launch their La-La Natural Crib Mattress (http://www. myessentia. com/product-info. php? crib_mattress-pid22.html) via www. myessentia. com and Essentia retail stores. The La-La mattress is designed to be the healthy and green alternative to conventional crib mattresses.
The Center for Children's Health and the Environment at the Mount Sinai School of Medicine (http://www. mountsinai. org/patient-care/service-areas/children/areas-of-care/childrens-environmental-health-center) in New York said "Today, children are exposed to thousands of substances in the environment, most of which have never been tested for toxicity to children. Environmental toxicants are suspected to be correlated with many disorders that...attention deficit / hyperactivity disorder, and autism are among the disorders that may be linked to environmental toxicants."
A typical crib mattress is filled with chemically derived foams, layered together with glue, treated to be water resistant and contain enough fire retardants able to withstand a 2 foot wide blowtorch open flame for 70 seconds, required by government regulations.
"Our position is that we want to avoid all possible chemical off gassing exposure to the body while sleeping" Says Jack Dell'Accio, CEO and founder of Essentia."
Essentia's La-La Natural Crib Mattresses contain only natural foams and covered in a removable organic cotton cover.
"When a family member was diagnosed with cancer, I did some research and found that a startling number of household items, including mattresses, emitted harmful toxins," said Jack Dell'Accio, CEO of Essentia. "Upon further investigation, I found that although toxin levels in crib mattresses met government standards, these levels weren't acceptable to me," he continued. "I spent 2 years developing a natural foam and that's when Essentia was born.
For more information on the La-La Natural Crib Mattress visit: http://www. myessentia. com (http://www. myessentia. com)
Essentia is at the forefront of the healthy sleep movement, continually striving to improve its environmental standards through the in-house development of environmentally friendly technology. All Essentia products are handmade made in Canada by local craftsmen. Its 100% biodegradable memory foam is derived from renewable resources, good news for both the environment and consumer health. Essentia has been approved by Green America as a socially and environmentally responsible business and also donates 1% of its annual sales to environmental groups as a proud member of 1% for The Planet. To learn more about the benefits of Essentia's natural memory foam mattresses and pillows, visit www. myessentia. com
For Further Information Contact:
Jason Wright
450-688-8111 or jason(at)myessentia(dot)com
Photographs are available upon request
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