Research and Markets: Gender Marketing in Food and Drink Industry is a Growing Phenomenon
Dublin (PRWEB) July 22, 2005
Research and Markets (http://www. researchandmarkets. com/reports/c21131 (http://www. researchandmarkets. com/reports/c21131)) has announced the addition of Gender Marketing Strategies in Food and Drinks: Future Profit Opportunities, Best Practice Innovation and NPD to their offering
Men and women both feel they are not targeted appropriately by marketers - too many products are gender neutral and consumers feel there is a lack of products targeted directly at them.
Top gender targeted categories such as meal replacements and diet foods, health drinks and energy drinks reveal that gender targeting tends to fit with products with health benefits.
Explicit gender marketing is low, of the new products tracked between the period 1st January 2000 to 1st January 2005, 0.6% were aimed at women and 0.2% were targeted at men.
The opportunity in health products is the different attitudes towards health that open up opportunity. For example, there is a stigma attached to men dieting, Pepsi solved this issue by formulating diet drinks, which did not have 'diet' in the brand name, such as Pepsi Max and Pepsi One.
Women dominate consumer goods spending. They are responsible for 80% of all purchases and 82% of all consumer goods spending.
"Gender Marketing Strategies in Food and Drinks: Future Profit Opportunities, Best Practice Innovation and NPD" is a report revealing best practice innovation case-studies for targeting consumers and the role gender takes in devising new product development strategies. This new report will enable you to identify how gender impacts upon the marketing mix and your marketing strategies and reveal whether your products should move towards a more gender neutral or gender specific positioning.
Increase your product sales by uncovering the most profitable categories for gender targeting and identify the most lucrative categories for targeting men and women individually.
For more information visit http://www. researchandmarkets. com/reports/c21131 (http://www. researchandmarkets. com/reports/c21131)
Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980
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