Twenty-Five Club Milestone and Growing for South Beach Upscale Women's Fitness Brand
Elements™ is a premium fitness and living brand for women. The company offers fitness and weight loss services throughout a network of upscale, boutique style health clubs. Elements™ differs from other health club providers in its "balanced lifestyle" approach to fitness, which includes the following components: body, beauty, and mind.
Miami Beach, Florida (PRWEB) March 1, 2007
Take a group of some of the most experienced fitness, nutrition and club management professionals, add in a dose of the stylish South Beach lifestyle, and you have an electric fitness club network that is set to break industry records in 2007, after hitting the twenty five club milestone nationally in 2006, over a year and a half ahead of projections.
Elements™ is a premium fitness and living brand for women. The company offers fitness and weight loss services throughout a network of upscale, boutique style health clubs. Elements™ differs from other health club providers in its "balanced lifestyle" approach to fitness, which includes the following components: body, beauty, and mind.
Premium brands are growing exponentially in many service sectors, elements™ was developed to give a woman a premium fitness and healthy living experience. After extensive market research, the brand developers identified a void in the women's fitness marketplace. The elements™ brand takes a unique approach in offering diet, fitness, and relaxation services under one roof, presented in an appealing package.
Brand Strategist Chris Palumbo comments, "I believe the appeal of elements goes well beyond our stylish clubs or innovative classes, there is a real community within our clubs. We empower the club staff to mentor, and to facilitate interaction with our members. By creating a place where our members feel comfortable and motivated, they are able to achieve dramatic and lasting results physically, as well as a real sense of belonging. It is very exciting for us to see the elements "movement" grow internationally."
Elements™ clubs feature forward-thinking technology and advances, from Smart Workouts to dynamic Group Exercise class series. Elements™ exclusively features a SmartCard exercise system with European-designed "smart" machines, which greet each member by name, remember her settings, track her performance, and tell her where to go next. The touch screen and card practically become a personal trainer for the client.
Gravity™ is the next generation of pilates and core-strengthening innovations featured at all elements™ clubs, and innovate classes such as candlelight yoga and Brazilian Boot Camp all help to create a balanced fitness experience.
The hip and stylish elements™ brand continues to attract international attention... from a mention in Forbes magazine online, to new flagship clubs announced in London, Chicago, and New York. Upcoming brand expansion includes a new online web club, with an all - star fitness and diet Advisory Panel, including Nike's Lisa Gaylord, TV's Dr. Fabian Lopez, and the Nutrition Twins. Over 25 club locations are now under development in the U. S., as well as international
Brand expansion to Bombay and London.
For more information visit www. elementsforwomen. com
About elements™:
Elements™ is a national upscale diet and fitness and brand for women.
The company offers fitness and weight loss services throughout a network of wholly owned as well as licensed health clubs. The award-winning brand differs from other health club providers in its balanced approach to a healthy lifestyle: body, beauty, and mind.
Elements™ clubs feature highly trained lifestyle consultants with a focus on both diet and fitness, offering our clients a well-rounded approach. Members benefit from the one-on-one relationship of a private lifestyle coach, coupled with smart workout technology and innovative programming.
The boutique-style clubs are designed by Ruby Martin, an award-winning interior architect, and feature 4 distinct lifestyle zones, including diet coaching, yoga & pilates, private exercise, and circuit training. The clubs also exclusively feature European-designed Smartcard™ equipment, which records and tracks the progress of each member.
The company maintains proprietary design and brand trademarks, as well as proprietary operating, marketing, and software systems. These systems are available under a geography-based license agreement to qualified investors. The company also owns and operates fitness facilities throughout the United States under the name "elements diet and fitness." Elements™ was founded in 2003 and maintains its corporate offices in Manhattan, New York along with a corporate training and operations center in Miami's über trendy South Beach.
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