Mark Jacobson, VP Of Fundraising For DMW, Will Discuss Highly Successful Direct Marketing Techniques On VoiceAmerica Business Internet Talk Radio
DMW marketer will share tips for creating campaigns that connect emotionally with customers and achieve results for both non-profit and for-profit enterprises.
(PRWEB) February 1, 2005
Direct marketing strategies for connecting emotionally with customers and building sales will be the focus of internationally broadcast radio show, Big Business Marketing for Small Business Budgets, on Tuesday, February 1st, hosted by author and marketing consultant, Jeanette McMurtry, and business and leadership consultant, John Cooper. Big Business Marketing for Small Business Budgets is based upon the book of the same title by Jeanette McMurtry. To listen, log onto http://www. business. voiceamerica. com/ (http://www. business. voiceamerica. com/) every Tuesday from 2 PM to 3 PM EST.
Mark Jacobson, VP of Fundraising for DMW, a direct marketing agency, will share leading practices for creating direct marketing messages that get read and acted upon. He will discuss some powerful strategies used for fundraising purposes and how these same principles can help any business in any field forge strong emotional connections with customers. Jacobson has developed and executed more than 850 successful direct marketing fundraising programs for almost 150 different non-profit organizations nationwide. His twenty-four years in the fundraising industry has allowed him to become an important resource for new ideas and an expert problem solver in direct marketing fundraising.
“Fundraising is a highly complex and difficult marketing challenge, especially in today’s economic climate,” said McMurtry. “Successful fundraising campaigns offer many substantial lessons to for-profit businesses. I am very excited to have Mark Jacobson on our show to share these with our listeners.”
To access the show, log onto http://www. business. voiceamerica. com/ (http://www. business. voiceamerica. com/) Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861. Emails can also be sent to johnandjeanette@businessamericaradio. com. More information about the program, future guests, and each host can be found at http://www. mcmurtrygroup. com/ (http://www. mcmurtrygroup. com/), http://www. westernwaysmarketing. com/ (http://www. westernwaysmarketing. com/), or http://www. business. voiceamerica. com/ (http://www. business. voiceamerica. com/)
Each week, John and Jeanette will keep listeners up to date on the newest methods for creating passionate, loyal customers. During the first segment of each show, listeners will learn leading practices for growing their businesses followed by informative case studies and discussions with various marketing experts.
About The McMurtry Group
The McMurtry Group is a full-service marketing agency located in ColoradoÂ’s Vail Valley, specializing in helping businesses of all sizes gain a competitive edge through affordable and innovative strategies for capturing customersÂ’ lifetime value. Client services include strategic planning, public relations, direct marketing, graphic design, web site development, and advertising. Principal, Jeanette McMurtry, is the author of Big Business Marketing for Small Business Budgets (McGraw-Hill 2003), talk show host, and presents frequently at national conferences. For more information, please visit http://www. mcmurtrygroup. com/ (http://www. mcmurtrygroup. com/) or call 970.328.5625.
About Western Ways Marketing
Western Ways Marketing, based in Grand Junction, Colorado, offers leading practices in marketing and leadership for all types of businesses. Principal John Cooper frequently presents at national conferences and conducts leadership training as well as marketing consulting. His strategies use the power of human emotions to develop an emotional bridge with his clientÂ’s customers, leading to superior ROE and lifetime customer loyalty. The results of his work have been profiled on ABC World News Tonight with Peter Jennings. He can be contacted via http://www. westernwaysmarketing. com/ (http://www. westernwaysmarketing. com/) or 970.255.8289.
About SurfNet Media Group, Inc.
SurfNet Media Group, Inc. (OTCBB: SFNM) is an online media company and web publisher that has developed the VoiceAmerica™ Network (http://www. voiceamerica. com/ (http://www. voiceamerica. com/)), a pioneer in Internet talk radio web publishing since 1999. SurfNet has launched a new strategic focus and business direction centering on the creation, aggregation and delivery of live and On Demand online entertainment content via 21st century devices to affinity groups and other communities around the world. SurfNet produces and broadcasts over 100 talk programs weekly on its flagship, business, and health channels. Radio is streamed live 24 hours per day, seven days per week.
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