Makeover Central: Exciting New Beauty Destination at iVillage. com
Shalini Vadhera Named Beauty Expert for Makeover Central. Original Broadband Program Hosted by Vadhera, "About Face," to Launch on Site in October.
New York, NY (PRWEB) September 28, 2006
iVillage. com, the leading online destination for women, named Shalini Vadhera iVillage Beauty Expert and spokesperson for Makeover Central (http://www. ivillage. com/makeover), iVillage. com’s premier resource for beauty and style makeovers on September 26, 2006. In addition to writing a column and providing beauty tips on the site, Vadhera will host “About Face,” a broadband-only program exclusive to Makeover Central, which takes viewers through a series of makeovers and covers a range of beauty dilemmas.
“Makeover Central is the place for women to go for great style advice, beauty tips and inspirational new looks. Having a fresh mix of content each day – articles, photo galleries, quizzes, interactive tools and original video – in one place makes it easy and fun for women to look their best,” said Kellie Gould, Editor-in-Chief, iVillage. com. “And with Shalini as its host, ‘About Face’ gives us the opportunity to really teach women the techniques that will achieve beautiful results.”
Added Vadhera: “I am thrilled to be a part of the vibrant iVillage. com (http://www. ivillage. com) community and have the opportunity to share my knowledge and expertise to help make women everywhere feel fabulous.”
More about Makeover Central:
Makeover Central is the Internet’s premier daily destination for all things makeover, with expert beauty advice, interactive tools, quizzes, “do’s” and “don’t’s,” a photo gallery and trend reports. Women can visit Makeover Central every day for new and exciting information on how to get a fresh look.
More about Shalini Vadhera:
A self-professed beauty junkie and a celebrity makeup artist by trade, Vadhera cannot remember a time when she wasn't fascinated by the world of beauty, and this fascination has always reached far beyond her home. As a first-generation Indian-American, Vadhera is no stranger to trips around the globe, with new cultures and histories constantly on her horizon. This international exposure sparked an interest in the beauty techniques of various cultures, and the seed of her life’s work was planted.
Vadhera’s mantra: Beauty can be found everywhere. With “About Face,” with her makeup line, Global Goddess, and with her book, Passport to Beauty – Secrets and Tips from Around the World for Becoming a Global Goddess (which hit number one on Health and Beauty lists in May 2006) she brings the fruits of her travels — pearls of beauty wisdom and discoveries of exotic ingredients — to women everywhere.
While completing a degree in international business, Vadhera worked as a makeup artist on such shows as “The Tonight Show with Jay Leno”, “The Bold and the Beautiful”, and “Dancing with the Stars.” She has also appeared as an internationally recognized celebrity beauty expert on numerous shows, most recently as the author of Passport to Beauty on “The View” and as Hollywood's leading makeup artist on “Entertainment Tonight's” Celebrity Weddings Unveiled. Vadhera also boasts a lengthy client list that includes Alec Baldwin, Brooke Burke, Cybil Shepherd, Simon Cowell, Tyson Beckford, and Ty Pennington. She was recently named "Best Beauty Expert" by San Diego magazine.
More about “About Face”:
Each one of the broadband program’s 12 total episodes, approximately six minutes in length, will showcase a makeover that highlights a particular beauty challenge. Subjects will include a career woman wanting a glamorous look for a big night out, a young African-American woman who wants to find the right products to use on her skin, a college student prone to break-outs and a new mom who’d like to incorporate some trends without looking overdone. Episodes will be archived and available to users at all times.
About iVillage:
IVillage. com is ranked as the #1 women's community site as measured by total unique visitors (source: comScore MediaMetrix, June 2006, Qualifications Made Upon Request). Throughout the site’s channels, including Pregnancy & Parenting, Health & Well-Being, Beauty & Style, Entertainment, Diet & Fitness, Home & Food and Love & Sex are rich media tools delivering unique content, community applications, video and interactive features.
Established in 1995, iVillage® Inc. has become the only media company dedicated exclusively to providing solutions for every stage of a woman’s life. Other online properties include Astrology. com, GardenWeb, gURL. com, Health Centers Online & Healthology. com, iVillage UK, Promotions. com and Webstakes. Offline assets include The Public Affairs Group and iVillage Parenting Network. iVillage® Inc. was acquired by NBC Universal in May 2006. The Company is headquartered in New York City.
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