SmartDoc Seminars™ - Launches Ground Breaking Cosmetic Surgery Course
The emphasis of most cosmetic surgery meetings is on scientific learning and patient safety. While both are imperative to the success of a cosmetic surgery practice, they do not teach a physician how to be business minded. Until now, there has not been an educational forum that teaches physicians the fundamental business skills necessary to ensure profitability and continued success.
Los Angeles, CA (PRWEB) October 23, 2004
As an increasing number of physicians are adding cosmetic procedures to their practice, the need for enhanced learning and teaching of fundamental business skills has become vital to the health of a medical practice.
On January 22 & 23, 2005, SmartDoc Seminars ™ launches its first complete physician education course entitled Cosmetic Surgery 2005: The Art of Business Building. This ground breaking and insightful two-day course offers surgeons a “cut above” the competition as they learn what is required to build a financially successful practice.
“I have first-hand knowledge of the need for the type of expertise offered at this course,” explained W. Gregory Chernoff, M. D., a facial plastic surgeon and member of the Advisory Panel. “Rather than letting my colleagues continue to learn the hard way, my contribution to this program is to help them learn winning solutions to everyday practice problems.”
Cosmetic Surgery 2005: The Art of Business Building is the first course to offer a sound business based philosophy to the aesthetic industry. An all-star panel of physicians, attorneys, accountants, practice management, public relations and marketing specialists, as well as members of the media, have joined together to cover diverse topics ranging from business plan creation, financial risk, protection against sexual harassment, medical spotlight on cosmetic surgery and many other detailed and highly necessary subjects. This team of distinguished medical, marketing and media professionals will teach results oriented techniques and ideas based on their actual professional expertise within medicine’s most highly competitive market – the private cosmetic surgery practice.
“This course is the first in a series of quarterly “how-to” courses to be held during 2005 and beyond,” noted Angela O’Mara, Course Chair and Member of the Advisory Panel. “It is the foundation course upon which the future of the cosmetic surgery practice will be built.”
Advisory Panel:
Arthur H. Barens - Attorney at Law
Ginger Brown – Computer Imaging Specialist
Juris Bunkis, M. D. – Plastic Surgeon
David Charles – Accountant
John Davidson – Business Coach
W. Gregory Chernoff, M. D. – Facial Plastic Surg.
Tom Downs – Brand Marketing Specialist
Garth Fisher, M. D. – Plastic Surgeon
Dayna Graveline – Media Specialist
Derek Jones, M. D. – Dermatologist
Michael Lotitio – Attorney at Law
Paul Lushin – Sales Coach
Larry Mackey – Attorney-at-Law
Brian Maloney, M. D. – Facial Plastic Surgeon
Patrick Mullin – Attorney-at-Law
Angela O’Mara – Public Relations Executive
Mona Reimers – Practice Management
Laurence Rifkin, D. D.S. – Cosmetic Dentist
Edward O. Terino, M. D. – Plastic Surgeon
Media Panel:
Donald Bull – E! Entertainment TV
Debbie Emery – In Touch Weekly
Maureen Harrington – People
Gina Piccalo – LA Times
Loren Ruch-Fox – ‘Good Day LA’ & ‘Good Day Live’
Julia Seifer – KABC-TV
Barbara Schroeder – Extra TV
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